The Affordability Crisis Is a Credit Problem. Banks Can Fix Both
By Tim Pranger, Founder and CEO of Appli
Simple Subscribe
Subscribe Now!
I’m not an economist, but I’m watching proposals and policies stack up that don’t address the real problems in our credit ecosystem. A 50-year mortgage option. Credit card interest caps at 10%. These make headlines, but they miss the point about what’s actually broken in how Americans access and use credit.
Here’s what I’m seeing around me:
- The math on a 50-year mortgage barely reduces monthly payments while nearly doubling total interest paid.
- A 10% cap on credit card rates makes minimal difference when you’re carrying interest-only payments with little principal reduction.
Meanwhile, payday lenders charge 300% interest to underbanked Americans who can’t access traditional credit. We address this problem unevenly and with little success because those borrowers operate on the periphery of the financial system.
The real issues: Access and affordability. When people can’t get affordable credit for basic necessities, they stack buy-now-pay-later loans for laptops, phones, and transportation. Or worse, they turn to payday lenders. The system breaks when people need credit to afford the tools required to work but can’t access it on reasonable terms.
What All These Proposals Actually Accomplish
Let’s look at what these policy proposals would actually do. A 50-year mortgage extends the American dream by 20 years while extracting significantly more interest from borrowers. Running the numbers shows the monthly payment reduction is minimal compared to the massive increase in total cost. This spreads the same affordability problem over more years.
The proposed 10% credit card cap addresses a real problem with the wrong tool. Yes, credit card debt is crushing many Americans. But here’s the reality: today, most lenders require effectively interest-only payments.
When you’re making those payments, the difference between 10%, 12%, or even 15% matters far less than being trapped in a cycle where you can’t pay down principal. Reducing the interest rate by a few points won’t fix that cycle.
The Buy-Now-Pay-Later Complication
Here’s another layer: buy-now-pay-later services have exploded precisely because they fill gaps in the credit ecosystem. Someone needs a laptop for work, a phone to stay connected, or a bike for transportation. They can’t get a personal loan or credit card, or they’ve already maxed out their options. So, they finance each purchase separately through BNPL services.
There are legitimate use cases for buy-now-pay-later. Splitting a $2,000 purchase into four interest-free payments can make sense if you’re managing cash flow. But when you’re stacking 15 BNPL loans while financing a vacation on a credit card, your financial health is already in serious trouble. You’re just not in a payday loan yet.
This creates a murky picture. Some people use BNPL responsibly. Others are drowning in it. Traditional lenders often can’t or won’t serve either group effectively. The result is a fragmented credit ecosystem where access depends more on which alternative lending service you discover than on your actual ability to repay.
The Questions Financial Institutions Need to Ask
I’m not going to pretend I have economic policy solutions. But I can pose some questions that financial institutions should be asking themselves about their role in this ecosystem:
- Are you offering products that meet actual needs in your community? If people in your area need small loans for work equipment, transportation, or education, do you have accessible products for that? Or are you forcing them into the fragmented world of BNPL and alternative lenders?
- How accessible are your products to people with limited or no credit history? Are you making it easy for someone to make an informed decision about borrowing from you, or are you pushing them toward alternatives where their financial situation becomes significantly more expensive?
- When someone applies for a small personal loan to cover basic work necessities – such as a laptop, phone, or reliable transportation – can you help them? Or are your minimum loan amounts, approval requirements, and application processes designed to reject exactly these borrowers?
- Can someone with limited credit history actually understand what they need to qualify for your products? Does your website make it easy to explore options and understand requirements before applying? Or do you treat your lending criteria like trade secrets, forcing people to submit full applications just to learn they don’t qualify?
- If you can’t approve them today, are you showing them a clear path to qualification? A response like, “your debt-to-income ratio is too high” means nothing to most people. But “you’re currently at 45% debt-to-income and we require 40% or lower. Paying down $3,000 in existing debt would likely qualify you” gives them something to work with.
Take the Accessibility Test
The bottom line: Can someone visit your website right now and understand within five minutes whether they’re likely to qualify for the product they need? Can they see a clear explanation of what would improve their chances if they don’t qualify today?
If the answer is no, you’re contributing to the problem. You’re sending people to payday lenders, BNPL services, and other alternatives that may cost them significantly more. This happens because traditional credit feels inaccessible, even when it’s theoretically available.
Credit unions, in particular, were founded to provide accessible financial services to people underserved by traditional banks. That mission matters more now than ever. When the credit ecosystem is fragmenting and predatory options are multiplying, community financial institutions have an opportunity to be part of the solution.
How to Make a Difference in 2026
The policy debates will continue. Congress will propose caps and extensions and regulations. Some will help. Most will miss the point. Financial institutions can’t control those outcomes.
But you can control whether someone in your community understands their options before they’re desperate. You can control whether your application process feels accessible or intimidating. You can control whether you provide guidance to people who don’t qualify today rather than just rejecting them.
The credit ecosystem has become unnecessarily complicated and fragmented. Access to affordable credit shouldn’t depend on which alternative lending app someone happens to discover. Financial institutions that focus on making their own products genuinely accessible – not just available, but truly accessible – will serve their communities better while building stronger, more loyal customer relationships.
I don’t know if that solves the macro problems. But it’s what you can actually control in 2026.
