Online Version: https://financialbrand.com/news/bank-marketing/frick-federal-credit-union-becomes-neighbors-1st-329
Frick Federal Credit Union Becomes ‘Neighbors 1st’
Published on January 6th, 2008 in Marketing Strategies
According to the credit union’s press release, the name change is the first since the credit union was founded in 1968.
On its website, the credit union said, "We changed our name to reflect who we are and who we serve."
The credit union was founded by five Frick employees to service employees and their families. In July 2003, the credit union was granted a community charter. Because the credit union did not change its name, however, many did not know they could use its services, according to the release.
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