Insights from Rob Rubin
Rob Rubin is Managing Director of Novantas Data Services. His research leverages insights captured from thousands of bank shoppers every day while they are actually thinking about- and in the process of shopping for a new bank.
Articles written by Insights from Rob Rubin
Most Only Consider One Checking Account Provider… Are You It?
With fewer consumers shopping for checking accounts, you have to earn your seat at the table or settle for whatever scraps fall your way.
Study: Most Millennials Will Only Switch Banks When Forced
Bad experiences, life events and changing needs push Millennials to switch banks and open new checking accounts.
What Drives Online Consumers to Pick a Checking Account?
Convenience, price, functionality and reputation are the top reasons why consumers pick a specific checking account when shopping online.
What Drives Millennials to Choose a Checking Account?
Young financial shoppers don’t think branches are as important as other consumers, and they are more easily influenced by an institution’s brand.
Target Unique Consumer Segments With Specific Checking Products
You need to market checking products to consumers that currently have an account differently than those who are new to banking.
Financial Marketers Unprepared for Online Shoppers and Mobile Bankers
70% of consumers now shop for checking accounts online, but financial institutions’ product and marketing strategies don’t reflect this new reality.
