Mark Arnold
Mark Arnold is an acclaimed speaker, brand expert and strategic planner. He is also president of On the Mark Strategies, a consulting firm specializing in branding and strategic planning. Some of the services Mark provides include strategic planning, brand planning, leadership/management training, marketing planning and staff training.
Articles written by Mark Arnold
Is It Time For You to Rebrand?
What’s the biggest warning sign it’s time for a financial institution to rebrand? Here are 8 perspectives from around the banking industry.
Notably Quotable: Strategic Planning Priorities
What are the critical marketing trends that banks and credit unions need to plan for in 2015? Here are 10 different perspectives from industry experts.
12 Takes on the Emerging Role of Online Video in Banking
How should banks and credit unions leverage online video, if at all? Here are a dozen different perspectives.
10 Things Financial Marketers Should Stop Doing Now
Ten thought leaders in the financial marketing industry share some of the things you may be doing today that should stop.
Notably Quotable: The ROI of Branding
Here’s how nine marketing experts in the banking industry defined the ROI of branding, and how they think it can be calculated.
Notably Quotable: Bank Branches?
We asked 12 bank and credit union experts a simple one-word question: “Branches?” The range of answers reflects division across the industry.
