Liz Froment
Articles written by Liz FromentDisplay Options Compact View Detailed View
Why Banks’ Personalization Efforts Keep Stalling at Segmentation
Most banks say they want 1:1 relationships, but data silos, legacy systems, and compliance fears keep them stuck at crude segmentation instead of real-time offers.
Most Indirect Borrowers Will Never Do More Business with You. How to Fix That
Most indirect borrowers never open a second account. The institutions converting them are rethinking their onboarding approach from the very first touchpoint.
Most Banks Reward Products, Not Relationships. It’s Costing Them
Banks that connect loyalty across the full customer portfolio are see stronger retention and bigger wallet share.
How Third-Party Card Programs Can Lighten Your Regulatory Burden
More community banks are turning to partners to ease the compliance burden without giving up growth and member experience.
Why Banks Are Rethinking Human Review in Dispute Operations
Agentic AI can cut delays and costs by autonomously gathering evidence and closing routine cases without human review.
How Credit Builder Cards Became a Loyalty Play
Credit builder cards are strategic gateways, turning first-time borrowers into lifelong customers, while expanding access and managing risk.
