Liz Froment
Articles written by Liz Froment
How Smaller Institutions Get National-Issuer Card Features — Without Building Them
Issuing partnerships can empower community banks and credit unions offer the same capabilities as national issuers, without the development cost.
Small Business Cards are the Next Battleground for Cardmember Growth
Community banks and credit unions can win small business cardholders by competing on fraud protection, spending visibility, and controls.
Grow Your Credit Card Programs Without Growing Headcount
As card portfolios grow, so does the back-office workload. Community banks are finding ways to scale without adding staff.
How a Strong Credit Card Program Strengthens Your Institution’s Brand and Community Ties
A credit card is the highest-frequency brand asset a credit union has, but too many programs are still built and measured as revenue lines.
How Credit Card Installment Lending Is Becoming a Critical Retention Play
Embedded pay-over-time can help banks and credit unions keep purchase financing, card use, and customer engagement in-house as BNPL grows.
The Build vs. Buy Decision Every Card Portfolio Faces in 2026
As card programs grow more complex, banks and credit unions are weighing whether to keep issuing in-house or partner.
