Liz Froment
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The Real Reason Customers Leave Your Bank Starts Inside the Mobile App
Customers don’t leave banks because of better rates. They leave when the mobile app misses the moment to act on real financial intent.
Three New Benchmarks Driving Credit Card Retention and LTV
Real-time alerts, digital self-service and false declines now shape cardholder expectations and are redefining what “great service” really means.
Why Your Card Program Benchmarks Are Probably Wrong, and How to Fix Them
Interest income from cardholders who carry balances generates 80% of program profit, not interchange or fees. However hidden expenses can often overrun projections.
Plastic Won’t Win Wallets – But Frictionless Experiences Will
Small institutions can turn technology into a trust builder by designing experiences that are simple, intuitive and secure.
Smart Banks Aren’t Building Card Programs, They’re Launching Them
Small banks are done building empires from scratch — buying their way back into the credit card game faster, smarter and without the baggage.
Yes, Smaller Institutions Can Compete In Small Business Credit Cards
Credit cards are becoming essential lifelines for small businesses battling rising costs and unpredictable cash flow cycles.
