Liz Froment
Articles written by Liz Froment
Grow Your Credit Card Programs Without Growing Headcount
As card portfolios grow, so does the back-office workload. Community banks are finding ways to scale without adding staff.
How a Strong Credit Card Program Strengthens Your Institution’s Brand and Community Ties
A credit card is the highest-frequency brand asset a credit union has, but too many programs are still built and measured as revenue lines.
How Credit Card Installment Lending Is Becoming a Critical Retention Play
Embedded pay-over-time can help banks and credit unions keep purchase financing, card use, and customer engagement in-house as BNPL grows.
The Build vs. Buy Decision Every Card Portfolio Faces in 2026
As card programs grow more complex, banks and credit unions are weighing whether to keep issuing in-house or partner.
The $1.5 Billion Question: Measuring Dispute Management’s Impact on LTV
Banks treat fraud disputes as a cost, but how they resolve them quietly drives churn, card usage, and millions in lost customer lifetime value.
Why Banks’ Personalization Efforts Keep Stalling at Segmentation
Most banks say they want 1:1 relationships, but data silos, legacy systems, and compliance fears keep them stuck at crude segmentation instead of real-time offers.
