Liz Froment
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Inside Banking’s New Digital Advertising Playbook
Banks leveraging data and AI tools effectively can create more dynamic long-term engagement strategies that meet changing consumer demands.
Do Banks Owe Their Customers Transparency About Better Savings Rates?
A CFPB lawsuit against Capital One over savings account rates raises questions about banks’ obligations to existing customers.
Digital-First Banking Made Market Share Irrelevant. What’s Taking its Place?
As digital banking changes the landscape, community and regional banks need to rethink the value of market share as a metric.
When Your Partners Fail: Hard Lessons from the Capital One Outage
When failures at a third-party vendor impact customer service, banks can be tempted to say, “Not our fault!” Why that’s a huge mistake.
5 Key Metrics for Measuring Marketing ROI Beyond Clicks
In 2025, banks and financial institutions should be shifting marketing measurements from transactional to relational.
5 Emerging Trends in Personalization and CX for 2025
The challenge will be scaling personalization efforts to meet customer expectations without compromising privacy and trust.
