Amber Sullivan
Articles written by Amber Sullivan
Five Big Strategic Shifts Bank and Credit Union CMOs Must Make
Customer centricity, CX and digital transformation are among the dominant themes that preoccupy the most effective CMOs in the world today.
10 Big Financial Technology Trends for 2018
2018 promises to be when banking sees the culmination of some key technologies from blockchain and AI to the Cloud.
Cash Is Alive and Well: Consumers Refuse To Ditch The Dollar
While people are including digital options to their preferred payment methods, cash isn’t going down without a fight.
Financial Institutions Must Help Millennials With Their Money Woes
Community banks and credit unions need to step up and help Millennials overwhelmed by their current financial situation.
Call Centers Don’t Cut It, So Human Contact Is Still Preferred… For Now
Customers expect to have their issues resolved when and where they choose to do business, whether that’s online, in a branch or on a device.
Poor Service and Security Issues Driving Consumers To Switch Banking Providers
Consumers say basic customer service issues and security concerns are the two most important factors influencing where they bank.
