Primacy in the Digital Age
Your destination to stay up to speed on consumers’ evolving expectations of their banking relationships and what leading institutions are doing to win share, drive engagement, and achieve lifetime loyalty.
Featured Articles
Consumers Say It’s Not You, It’s Chime
You may have lots of checking accounts, but do you really have the deposits? ‘Soft switching’ could be cleaning you out.
The Growth Unlock: A Flawless Digital Experience
Learn how community banks and credit unions can compete effectively against fintech disruptors and retain customer primacy in today’s digital-first banking landscape.
Banks Lost $3 Trillion to Fintechs in the Last Five Years. Blame the Primacy Myth
The mammoth outflows suggest that primacy is vanishing, if it ever really existed. Reversing the trend will take radical thinking.
Battle for Bill Pay 2.0 Will Decide the Winners and Losers in Banking
Banks are losing the bill pay battle to fintechs, using it as a customer acquisition tool. It’s time to rethink what banking primacy means.
It’s Time For Banks To Tackle Bill Management
Bill management services are not just a boon to consumers coping with subscription overload. They can be the core of premium fee-based product offerings.
They Said It Couldn’t Be Done: Fintechs Gaining in the Race for Primacy
Fintechs are no longer just niche players — they’re becoming consumers’ primary financial institutions through seamless experiences and behavioral hooks.