Primacy in the Digital Age

Your destination to stay up to speed on consumers’ evolving expectations of their banking relationships and what leading institutions are doing to win share, drive engagement, and achieve lifetime loyalty.

Featured Articles

5 Key Demographic Trends for Bank Marketers to Watch in 2025

5 Key Demographic Trends for Bank Marketers to Watch in 2025

Article

How to Know What Your Customers Need Before They Do

How to Know What Your Customers Need Before They Do

Article

Connection Over Competition How Chief Deposit Officers Plan to Win Deposits

Connection Over Competition: How Chief Deposit Officers Plan to Win Deposits

Article

Additional Resources

Primacy in personalized banking A moving target

Primacy in personalized banking: A moving target.

What drives primacy with today s consumer

What drives primacy with today’s consumer?

Industry leaders talk consumer bank switching behaviors

Industry leaders talk consumer bank switching behaviors

Why are consumers on the move

Why are consumers on the move?

The Power of Primacy

The Power of Primacy

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