Upcoming Webinar
Your Biggest Conversion Drivers Are Hiding in Plain Sight
See what 50,000 real engagements with financial calculators and rate tables reveal about how consumers shop for financial products, and what you’re missing.
Financial shoppers are met with the same text across thousands of sites: “better service” and “fast approvals.” What they want is a personalized understanding of whether they can qualify, what it will cost or earn them, and what to do next.
No one shops on Amazon and expects a generic experience or an item without a price. Why should financial shoppers expect less?
This webinar from Appli will show attendees how to level the playing field, capture the data points that can shape lending and deposit strategies, and deliver personalization through engagement with rate tables and financial calculators.
Key takeaways for bank marketers include:
- How visitors shop for financial services through calculators and rate tables
- The data you’re missing by hiding key interactions
- A live demo of personalization through engagement across FI websites
- Data from 50+ calculators and a sample of 50,000 engagements
