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Customer Service: Time to Break the Rules

Generative AI, the here and now: Have you changed the way you’re doing business?


Microsoft Copilot is changing the game for banks and insurers, disrupting functions across the organization – including customer service.

Personalization at scale, and at every touchpoint, means greater customer retention and loyalty. Simple yet sophisticated self-service tools ensure customers get the experiences they deserve.

This report, by Avanade, explores:

  • Examples of how banks and insurers are applying AI and the impact it has had
  • Scenarios of how generative AI can change business operations
  • How Microsoft Copilot is helping banks and insurers take customer services to the next level
  • Challenges and factors which result in some financial services firms holding off on an AI adoption strategy

2025 Q2 Report (Avanade) Customer Service: Break the Rules

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