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Trust, transparency and human-centered banking experiences
Since EPAM started their annual Consumer Banking Report back in 2020, there have been a plethora of technological advancements and geopolitical events that have repeatedly upended the industry. This year’s survey is no different, having been conducted at the end of 2023 in a year marked by highly publicized bank failures, rising interest rates and a variety of difficult global economic challenges. Yet, throughout these major global upheavals, one thing has remained constant: People are happy with their banks.
In the fourth iteration of our report, EPAM surveyed 9,000 retail banking consumers evenly distributed across nine countries. Across all of these countries, these results were consistent regardless of our respondents’ ages, genders and incomes. But, why?
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