Using Behavioral Science for Financial Marketing Success
Behavioral science is critical for banks to understand how consumers will react to various tactics and strategies, says HBT Marketing’s co-founder Nancy Harhut.
Published on August 2022 in Customer Experience
FEATURING: Nancy Harhut, co-founder of HBT Marketing
More than ever, financial marketers can trigger automatic action by applying behavioral science principles in marketing strategy and creative execution. If you have a behavioral understanding of your customer, they will find you, refer business, and share insights that will help your efforts succeed.
At a time when both print and digital marketing involve as much art as science, behavioral science is a critical tool for understanding how consumers will react to various tactics and strategies.
My guest on the Banking Transformed podcast is Nancy Harhut, cofounder of HBT Marketing. Nancy shares why marketers cannot afford to ignore behavioral science since it can shed light on why people buy or don’t buy your brand.
