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The Future of Financial Wellness: The Evolution of the Debbie App

Debbie co-founder Frida Leibowitz talks how the app has evolved, the challenges it faces, and the impact on users’ financial behaviors.

Published on October 2024 in Financial Education

FEATURING: Frida Leibowitz, Co-founder of Debbie

Two years ago, we introduced you to the Debbie app, an innovative rewards platform aimed at improving financial wellness. We’re excited to welcome back Frida Leibowitz, one of Debbie’s co-founders, to discuss their journey since our last conversation.

In a world where economic uncertainty has become the norm, the need to transform borrowers into wealth builders has never been more crucial. In this episode of Banking Transformed, we explore how the Debbie app has evolved, the challenges it has faced, and the impact it has had on users’ financial behaviors.

Join us as we delve into Debbie’s growth story, their adaptive strategies, and their vision for the future of financial wellness.

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