The Art of Standing Out in Financial Service Marketing
Eric Fulwiler, co-founder and CEO of Rival discusses how banking organizations need to differentiate their brands through personalization, unique offerings, improved customer experiences and new ways to engage.
FEATURING: Eric Fulwiler, co-founder and CEO of Rival
In an industry where products and services often seem indistinguishable, financial institutions must differentiate themselves and create meaningful connections with their audiences. From leveraging cutting-edge marketing strategies to crafting unique brand narratives, banks, and credit unions must create engagement by providing daily value.
On this episode of Banking Transformed, we’ll explore the challenges and opportunities facing financial marketers today with Eric Fulwiler, a great friend who is the co-founder and CEO of the marketing consultancy, Rival.
Whether you’re a seasoned financial services professional or a marketing enthusiast curious about this dynamic field, this episode promises to deliver valuable insights and actionable strategies.
Prefer to read the conversation? Check out the edited Q&A here.
