Reaching the Underserved: Strategies to Scale Financial Inclusion
There is a full subset of banking consumers that financial institutions miss on the daily. Credit One’s CMO on what’s happening.
Featuring: Michael Coleman, CMO of Credit One Bank
Traditional financial institutions often view the credit-underserved market as a liability. In this episode of Banking Transformed, Michael Coleman, CMO of Credit One Bank, joins me to demonstrate how that mindset is shifting. We explore the actionable strategies banks can use to reach millions of underserved households by moving from fear-based risk avoidance to purposeful risk management.
We break down the pathway to inclusion:
• Targeted Outreach: How to leverage pre-approved offers and data-driven insights to lower barriers to entry for millions.
• Empowering Through Education: Why proactive, digital-first credit education turns potential risks into loyal, long-term card members.
• Transparency as a Tool: Using clear fee structures and open communication to build trust with populations that have been historically excluded.
