Identity Fraud is a Customer Experience Opportunity


Chad Gluff, TransUnionFEATURING: Chad Gluff, Sr. Director, Global Identity and Fraud for TransUnion

Identity fraud is an increasing challenge for financial institutions, impacting consumer trust and costing billions of dollars a year in losses. To combat this threat, financial institutions must streamline the authentication process while improving the overall client experience.

When fraud or identity theft does occur, customers want fair, equitable and fast resolution, with pain-free, frictionless access to their impacted accounts.

We are happy to have Chad Gluff, Sr. Director, Global Identity and Fraud for TransUnion on the Banking Transformed podcast. Chad shares the impact that fraud and identity theft has on banking and the ways to turn your identity fraud solution into a customer experience opportunity.

Episode Sponsor

Neustar-transunionNeustar sorts users intelligently and reliably into high- and low-risk buckets, allowing you to quickly identify and let through low-risk consumers. Reduce digital identity fraud by 20 percent and better focus valuable fraud-fighting resources. Put additional verification steps in place only for high-risk, potentially fraudulent transactions.

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About the Banking Transformed Podcast

In each Banking Transformed podcast, host Jim Marous has candid conversations with the world’s foremost leaders on what it takes to transform financial institutions during an age of digital disruption. His guests discuss technology, channels, innovation, customer experience, leadership, culture and competitive forces that are changing the banking industry faster than ever before.


Jim Marous Profile PictureNamed as one of the most influential people in banking, Jim Marous is an internationally recognized financial industry strategist, co-publisher of The Financial Brand and the owner and CEO of the Digital Banking Report. The Digital Banking Report is a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers.

As a sought after keynote speaker, author and recognized authority on disruption in the financial services industry, Marous has been featured by CNBC and CNN, Cheddar, The Wall Street Journal, New York Times, The Financial Times, The Economist, The American Banker and has spoken to audiences worldwide. Jim has also advised the White House on banking policy.

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