How to Maximize Relationship Depth
A new account costs a bank or credit union over $400 to win, yet more than 40% go inactive within the first year.
In this episode of Banking Transformed, Jim Marous talks with Har Rai Khalsa, co-founder and CEO of Swaystack, about closing the gap between account opening and account activation.
Har Rai explains why the first 30 to 60 days decide primacy, why onboarding has to be product-specific, and how “reboarding” the existing base surfaces value institutions already own. He shares the results behind the approach, from a 5% portfolio-wide lift in direct deposit to a 71% increase in account openings with no added ad spend, and makes the case that activation is self-funding and that “silent attrition,” not weak account opening, is the real threat to loyalty and profitability.
Hosted by Jim Marous, Co-Publisher of The Financial Brand. Subscribe to Banking Transformed for new conversations on account activation, onboarding, primacy, and the future of banking.
