Digital Transformation Lessons From a $200B Bank
Melissa Stevens of Fifth Third Bank shares the digital transformation journey at Fifth Third and how melding modern solutions with legacy processes requires focus, commitment, and the support of people across the entire organization.
FEATURING: Melissa Stevens, EVP and Chief Marketing Officer at Fifth Third Bank
While every financial institution talks about digital transformation, the process is never easy. Melding modern solutions with legacy processes requires focus, commitment, and the support of people across the entire organization.
Research by the Digital Banking Report finds that digital transformation is the most difficult at organizations with assets from $50B – $500B. This is often due to legacy leadership that finds change to be more difficult than anticipated and a financial commitment that is tough to commit to.
We have Melissa Stevens, EVP and Chief Marketing Officer at Fifth Third Bank on the Banking Transformed podcast. Melissa shares the digital transformation journey at Fifth Third and the lessons learned along the way.
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