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Daylight: Meeting the Unique Needs of the LGBTQ+ Community

Nearly 30 million Americans consider themselves part of the LGBTQ+ community, but how banks and credit unions market LGBTQ-friendly products? Daylight is doing that, says CEO Rob Curtis.

Published on August 2022 in Customer Experience

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Rob Curtis

FEATURING: Rob Curtis, CEO of Daylight

With a collective spending power of $1 trillion a year, close to 30 million Americans self-identify as lesbian, gay, bisexual, transgender, queer, intersex or asexual according to recent polls. Despite the size of the market, 44% of LGBTQ+ people consistently struggle to maintain regular savings.

This podcast is not a political conversation, while we will be touching on political issues. It is an analysis of how a digital banking platform can transform the banking experience for a unique community by creating products and content specific for a segment’s needs.

My guest on the Banking Transformed podcast is Rob Curtis, CEO of Daylight, the first digital bank focused on the needs of the LGBTQ+ community. Rob shares the challenges this community faces from a financial perspective, and how Daylight is addressing these issues.

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