Building an Emotional Connection in Banking
Consumers are spending more and more time on digital marketplaces and on social media platforms, further emphasizing the need for speedy and efficient convenience. The chief marketing officer at TD Bank in the U.S. Tyrrell Schmidt is working on just that.
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FEATURING: Tyrrell Schmidt, U.S. Chief Marketing Officer for TD Bank
With consumers spending an average of 7.5 hours a day on various media platforms, ‘convenience’ in banking must now expand beyond store-centric factors to delivering digital convenience, with speed, simplicity, and empathy.
Increasingly. consumers and employees expect a greater value proposition from their financial institution that will instill loyalty and support a broader brand promise.
We are very fortunate to have Tyrrell Schmidt, U.S. Chief Marketing Officer for TD Bank on the Banking Transformed podcast. She discusses how TD’s established brand promise and purpose has translated at a time of marketplace disruption.
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About the Banking Transformed Podcast
In each Banking Transformed podcast, host Jim Marous has candid conversations with the world’s foremost leaders on what it takes to transform financial institutions during an age of digital disruption. His guests discuss technology, channels, innovation, customer experience, leadership, culture and competitive forces that are changing the banking industry faster than ever before.
Named as one of the most influential people in banking, Jim Marous is an internationally recognized financial industry strategist, co-publisher of The Financial Brand and the owner and CEO of the Digital Banking Report. The Digital Banking Report is a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers.
Named as one of the most influential people in banking, Jim Marous is an internationally recognized financial industry strategist, co-publisher of The Financial Brand and the owner and CEO of the As a sought after keynote speaker, author and recognized authority on disruption in the financial services industry, Marous has been featured by CNBC and CNN, Cheddar, The Wall Street Journal, New York Times, The Financial Times, The Economist, The American Banker and has spoken to audiences worldwide. Jim has also advised the White House on banking policy.
