Maddy Perkins
Maddy Perkins is an experienced content strategist, award-winning editor, multiplatform journalist and operations director. Skilled in project management, strategic planning, editing, business writing, storytelling, podcasting and design with a Master's degree focused in business and economic reporting from the Craig Newmark Graduate School of Journalism at CUNY.Experienced content strategist, award-winning editor, multiplatform journalist and operations director. Skilled in project management, strategic planning, editing, business writing, storytelling, podcasting and design with a Master's degree focused in business and economic reporting from the Craig Newmark Graduate School of Journalism at CUNY.
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Build Lifetime Customer Relationships with a Wellbeing-Centered Growth Strategy
Gallup data show the more financially stable customers feel, the more likely they are to deposit more, explore lending and investment opportunities — in turn, boosting the bottom line for banks and credit unions.
Cracking the Customer Code: Marrying Emotion and Tech to Maximize ROI
Understanding how and why consumers make decisions — and how rapidly changing technology has changed the way people engage with financial products — is key to forming a cogent growth strategy for bank marketers.
