Maddy Perkins
Madeleine “Maddy” Perkins is managing editor of The Financial Brand. Based in Hoboken, New Jersey and Westerly, Rhode Island, she is an experienced content strategist and award-winning business journalist. Her work has appeared in American Banker, Financial Planning, MarketWatch and Westchester Magazine. She holds a Masters in business journalism from the Craig Newmark Graduate School of Journalism at CUNY. She is the proud owner of two fluffy and rambunctious cats.
Articles written by Maddy Perkins
First Person: How Fraud Found My Family
A Zelle fraud attempt on our managing editor’s mother highlights why banks need better strategies for fighting fraud that targets their customers.
Build Lifetime Customer Relationships with a Wellbeing-Centered Growth Strategy
Gallup data show the more financially stable customers feel, the more likely they are to deposit more, explore lending and investment opportunities — in turn, boosting the bottom line for banks and credit unions.
Cracking the Customer Code: Marrying Emotion and Tech to Maximize ROI
Understanding how and why consumers make decisions — and how rapidly changing technology has changed the way people engage with financial products — is key to forming a cogent growth strategy for bank marketers.
