Maddy Perkins
Madeleine “Maddy” Perkins is managing editor of The Financial Brand. Based in Hoboken, New Jersey and Westerly, Rhode Island, she is an experienced content strategist and award-winning business journalist. Her work has appeared in American Banker, Financial Planning, MarketWatch and Westchester Magazine. She holds a Masters in business journalism from the Craig Newmark Graduate School of Journalism at CUNY. She is the proud owner of two fluffy and rambunctious cats.
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First Person: How Fraud Found My Family
A Zelle fraud attempt on our managing editor’s mother highlights why banks need better strategies for fighting fraud that targets their customers.
Build Lifetime Customer Relationships with a Wellbeing-Centered Growth Strategy
Gallup data show the more financially stable customers feel, the more likely they are to deposit more, explore lending and investment opportunities — in turn, boosting the bottom line for banks and credit unions.
Cracking the Customer Code: Marrying Emotion and Tech to Maximize ROI
Understanding how and why consumers make decisions — and how rapidly changing technology has changed the way people engage with financial products — is key to forming a cogent growth strategy for bank marketers.
