Louise Beaumont
Dr. Louise Beaumont works with legislators and regulators to create disruption, with organizations to cope with disruption, and with start-ups to exploit disruption.
Articles written by Louise Beaumont
Banking Should Include Podcasts as Part of Content Marketing Strategy
Using podcasts to build engagement with consumers is a strong brand and sales strategy for banks and credit unions.
10 Ways Technology is Changing Financial Marketing Research
The explosion in digital technology has transformed how research is conducted and analyzed, promising fresh insights for financial marketers.
Why Would Innovators Want to Work With a Bank?
How do banking providers overcome the biggest obstacle when trying to attract talented innovators — namely that they are a bank?
It Doesn’t Take a Sports Celebrity to Inspire Greatness in Banking
Some financial marketers blow money on athletic superheros, hoping they will sprinkle sports magic on their employees and stardust on their brand.
Cognitive Banking Requires Culture of Imagination, Not Incremental Steps
The future of banking is the ability to collect and analyze data while deploying personalized solutions that improve the consumer experience.
How Banks Can Harness The Power of Data Analytics in Banking
Data analytics isn’t just about statistical correlations. It’s about teasing out real insight that can be used to personalize everything from products to communications.
