John Siracusa
John Siracusa is the president and CEO of mOSa Marketing. He helps banks build highly effective social media programs. A popular industry speaker, he helps banking providers not only connect with their target audience, but also with their wider communities.
Articles written by John Siracusa
What Drives Your Social Media Strategy?
Are banks and credit unions asking the right questions when setting their social media strategy?
Why Bad Online Reviews Are Good For Your Bank
Many financial institutions dread bad online reviews. But here’s why you should view negative feedback as golden opportunities.
What Kind of Social Media Rock Band Is Your Financial Institution?
How you orchestrate your approach to social channels? Is your social media team a bunch of divas? Or do you have a social media rock star leading the way?
5 More Google Analytics Reports Bank Marketers Can Mine
Google Analytics Audience, Behavior and Acquisition reports can help shave thousands of dollars from bank and credit union marketing budgets.
Compliance vs. Social Media Growth Strategies: Must Banks Choose?
What’s more important, compliance or growth? Must bank marketers have one or the other? Can’t they succeed in both areas?
4 Things Bankers Should Know Before Hiring a Social Media Marketing Manager
If your financial institution hasn’t hired a Social Media Marketing Manager yet, you will soon. Here’s what you need to know.
