Joe Sullivan
Joe Sullivan is the CEO and founder of Chicago-based Market Insights. He is a consultant, author, strategic planner and speaker with more than 20 years of experience working with financial institutions throughout the United States and Canada. Joe’s forward-thinking approach and energetic style engages his clients and his audiences and consistently makes him a top-rated speaker and consultant. Contact Joe at 800-348-0220 (Ext. 1), send him an email or follow him on Twitter.
Articles written by Joe Sullivan
Keep, Close or Transform? 3 Steps to Rationalizing Bank Branch Networks
This guide can help financial institutions figure out whether they should close, keep, consolidate, modify or move their branch locations.
Busting Barriers to Growth for Small Banks & Credit Unions
Smaller banks and credit unions struggling to reach their growth goals need to embrace the power of data, analytics and segmentation.
Customer Engagement in Banking: Something (Meaningful) Must Happen
Banks and credit unions struggle fostering customer engagement when they dwell too heavily on products. Fortunately there is another way.
Evolve or Die: 3 Steps Small Banks & Credit Unions Must Take Now
Community banks and credit unions must tackle big challenges or suffer the same fate as the independent corner grocery store.
5 Tricks to Becoming a Financial Marketing Entrepreneur
Cultivating the mind of an entrepreneur will help financial marketing executives navigate the industry’s massive changes with nimble aplomb.
How Banks Can Better Connect With Boomers
Financial institutions obsess over Gen-Y while ignoring Boomers, a large and lucrative segment hungry for a better banking experience.
