Jennifer Robison
Jennifer Robison spent over two decades at Gallup as a senior editor, and covers trends in banking, from digital transformation to fintechs. She is now the Senior Content Manager at the Financial Services Information Sharing and Analysis Center (FS-ISAC)
Articles written by Jennifer Robison
How Can Banks Benefit from Behavioral Science? JPMorgan Chase’s Jeff Kreisler Explains
Few banks or credit unions have chief behavioral officers, but the benefits to customer and employee experience are plenty.
The Toaster Effect: Free Gifts Can Boost New Account Openings by 15% or More
What free gifts are helping banks and credit unions attract new checking accounts these days? Here’s a gallery of giveaways from across the country.
How Banks and Credit Unions Make Pricey Super Bowl Advertising Pay Off
In using the Super Bowl as a marketing platform, banks and credit unions favor regional ads and social media campiagns — with good reason.
Conflict Resolution: A Banking Expert on Causes and Cures
Strategic planning, leadership changes and M&A all spark an increase in workplace conflict. Get insight on how to resolve it.
Elon Musk’s Twitter Takeover: Lessons for Bank Leaders
Whether or not you approve of how Elon Musk is changing Twitter, his high-stakes actions offer important leadership lessons.
Top Marketing Challenges for 2023 and How to Overcome Them
Trends to prepare for: Economic headwinds and consumer expectations will change bank marketing budgets, expenses, technology, and messaging.
