More Speed, More Value: Bring Personalized Offers to Market Faster.
The gap between a great offer and market impact is execution. Explore insights on how leading banks compress timelines, automate governance, and launch personalized offers with confidence.
Featured Articles
How to Rebuild Banking’s Marketing Infrastructure
Financial institutions can reduce errors by streamlining time-consuming, multi-step marketing compliance processes.
Do Banks Owe Their Customers Transparency About Better Savings Rates?
A CFPB lawsuit against Capital One over savings account rates raises questions about banks’ obligations to existing customers.
Beyond Old School Marketing: Mastercard and Others Lean Into Immersive Experiences
Both companies reject traditional loyalty programs in favor of building “brand affection” through authentic engagement.
Friendship Pays: How to Run a Powerful Referral Campaign for Gen Z Savers
With banks in fierce competition for deposits, most young Americans say they are saving for something. Here’s how to earn their business.
How In-Person Banking Can Survive the Digital Age
Real innovation in the bank branch experience is possible, as demonstrated by these concepts from around the world.
Every Brand a Bank: Why Starbucks and Walmart are Your Real Competition
Is Starbucks a bank? Is Walmart? To millions of consumers, the answer is increasingly “yes”. Traditional banks must respond.
Additional Resources
Post M&A Consolidation
Here are key strategies for de-risking integration and accelerating value in multi-core banking with Naehas.
How a Top Bank Maximized Personalization to Gain and Retain Customers
Satisfied client champions Naehas solutions across enterprise to maximize outcomes.
Modernizing Offer Management
Today´s modern, disruptive financial services brands are leveraging digital technologies to hone in on consumer behaviors and preferences.
Post M&A Consolidation
This whitepaper provides banking executives with insights into the technical complexities of consolidation and explores innovative strategies.
M&A Success Hinges on Post-Merger Integration: Why Most Banks Get It Wrong
Banks need to work on merging their systems while following compliance regulations and staying committed to the customer experience.
