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Who Wins Financial Discovery in the AI Era?
As AI changes how consumers and businesses find financial institutions, discoverability extends beyond search rankings. Learn how to stay visible and competitive across search and AI platforms.
In this session, we’ll explore findings from the Banking AI Visibility Report, analyzing how the 500 largest U.S. banks appear across traditional search and AI-powered experiences. You’ll discover which institutions are earning visibility during key financial decision moments, how AI-generated recommendations influence customer acquisition, and what marketers should do to improve discoverability in an increasingly zero-click world.
This webinar will teach bank marketers:
- How AI is changing the way consumers and businesses discover financial institutions
- Which banks are winning visibility across key banking journeys—and why
- Where traditional SEO and AI visibility overlap and where they diverge
- How to benchmark your institution’s discoverability against competitors
- What marketers can do to increase visibility, recommendations, and customer acquisition in the AI era
Meet the Experts:
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- Scott Gardner, Partner, Co-founder at New Media Advisors (former SVP, Search and Content at Bank of America) – Learn more
- Brent Bouldin, Partner, Co-founder at New Media Advisors (former SVP, Paid Media and Digital Strategy at Bank of America) – Learn more