Unlocking Digital Acquisition: A Bank’s Journey to Become Digital-First
This webinar covers a comprehensive roadmap for digital marketing success, from building foundational capabilities and structures to forging strategic partnerships.
Banks are still using traditional channels for lead generation. Consumers on the other hand, have increasingly moved online. This webinar explores the pivotal transformation of a mid-sized bank from a largely offline sales organization to a digital-first one.
In this fireside chat, Yvonne Ziomecki-Fisher, Executive Vice President, Marketing & Sales at HomeEquity Bank joins Vish Sastry, CEO of iQuanti to cover a comprehensive roadmap for digital marketing success, from building foundational capabilities and structures and forging strategic partnerships, to assembling the right team and articulating a compelling vision to the board.
Key Takeaways:
- Digital marketing strategies
- Team structures, skillsets and strategic partnerships
- Data, metrics, measurement, analytics foundations
- Getting on-board / investor support on vision and direction
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