The New Rules of Customer Acquisition: Performance Marketing in the Age of AI
See how leading financial brands are evolving their growth and acquisition strategies for the AI era.
As financial marketers look ahead to 2026, AI continues to reshape the fundamentals of customer acquisition and performance marketing. The old playbook of optimizing channels in isolation no longer works. Financial institutions need an integrated, intelligence-driven approach — where data, creativity, and automation work together to drive growth.
Drawing on insights from iQuanti’s 2025 Performance Marketing Trends Report, this webinar explores emerging trends, real-world learnings, and what it takes to stay ahead of the curve as 2026 redefines digital performance.
This webinar will teach banking executives:
- Key performance marketing shifts reshaping financial services in 2026
- How to accelerate growth by aligning your acquisition strategy around data, creativity, and automation
- Emerging AI-driven tools and metrics redefining what marketing performance means in financial services
- Where financial institutions are finding the highest ROI from integrated, intelligence-powered campaigns
Webinar Presenters:
- Milroy Siva – SVP, Marketing at Kapitus
- Tony Hooper – SVP, Client Services at iQuanti
