Ride the CD Wave to Win More Deposits in the Nationwide CD Marketplace

This fall nearly $950 billion in bank CDs will come to term, heightening already tense competition for deposits. More robust advertising, rate table visibility, analytics and digital account opening are essential to retaining and attracting deposits and creating a level playing field that allows community banks and credit unions — which have the better rates — to effectively compete against the largest banks and internet-only institutions.

Join Josh Williams and Jamie Fairbanks from CD Valet to learn how your institution can compete with the largest financial institutions in the CD market and drive new retail deposits on a nationwide CD marketplace that connects consumers to financial institutions to compare and open CDs with the best rates.

Webinar Highlights:

• Opportunities to market your CDs in an online CD marketplace, utilizing competitive pricing data, rate table advertising, lead generation strategies, and greater national or regional visibility
• How the dynamics of the digital marketplace, online advertising and competitive strategies are changing the game of winning consumer time deposits.
• Common myths and misperceptions about CDs and new considerations in the current interest rate and regulatory environments.