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The 2025-26 Shift to AI Search: What Changed for Banks and How GEO Fits In
In the last twelve months, the way consumers find and choose a bank quietly changed. They’re not Googling anymore — they’re asking AI. Banks that show up in that answer get considered. Banks that don’t, don’t exist in that moment.
This webinar from The Financial Brand and iQuanti will unpack exactly what’s driving this shift and what it means for banks that want to stay competitive in an AI-first discovery landscape.
Attendees will leave with a clear understanding of how AI search engines select and cite sources, practical steps to make their content more discoverable to AI, and a framework for prioritizing GEO efforts without overhauling their entire content strategy overnight.
Key takeaways for attendees include:
- Rankings ≠ Visibility. Google rank and AI citation now overlap less than 38%. One no longer guarantees the other.
- Your customers moved already. More than half of U.S. consumers use AI for financial research — and it’s becoming habit, not experiment.
- Your content wasn’t built to be cited. Compliance-safe, brochure-style pages don’t give AI engines anything clean to pull from.
- Why your bank is being left out of the AI answers… and how to fix it
Whether you’re just starting to think about AI search or already seeing the impact in your traffic and lead numbers, this webinar will give you a concrete starting point.
Meet the Expert:
- Wayne Cichanksi – VP, Search & Site Experience, iQuanti