Post-AI Marketing for Financial Services: What’s Missing vs. What Actually Works

Generic AI accelerates the draft — the easiest 10% of the process — then dumps it into the same compliance, legal, and brand review bottleneck that took six weeks before. The overall timeline barely moves. The risk profile gets worse.

The problem isn’t content generation. It’s everything around it — behavioral intelligence, compliance architecture, and the human expertise that turns volume into value. That’s the 90% that determines whether marketing actually works in regulated industries, and it’s exactly what most AI strategies ignore.

This session draws on over a decade of campaign data from the world’s largest financial institutions to show what separates banks that are merely using AI from those building a lasting marketing advantage with it. You’ll learn where most institutions are overinvesting, what they’re overlooking, and how to build hybrid human-AI systems that clear compliance at the speed of generation — not weeks after it.

This webinar will teach banking executives:

• Why AI-generated content is hitting the same bottlenecks it was supposed to eliminate
• How the “10/90 Rule” reframes where marketing value actually comes from
• What behavioral economics reveals about the financial decisions generic AI consistently misses
• How to scale content production without slowing down compliance review
• What separates institutions building compounding intelligence from those producing disposable contentWhy cheaper content

Meet the Experts:

• Assaf Baciu, President at Persado
• Lisa Spira, VP Content Intelligence at Persado
• Jonathan Maimon, Director of Product Marketing at Persado