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More than Money: Building Resilience in LMI Communities

Financial stress is reshaping communities — and expectations of financial institutions. The question is no longer whether to act, but where to make the greatest impact.

Financial resilience doesn’t begin when someone opens a checking account — it starts much earlier. As financial stress and mental well-being become increasingly intertwined, banks and credit unions have an opportunity to create meaningful, measurable community impact while strengthening future financial relationships.

This webinar from The Financial Brand and Everfi explores how partnerships with schools, nonprofits, and community organizations can build financial capability and resilience from childhood through adulthood, particularly in low- to moderate-income communities.

Discover practical strategies, real-world examples, and scalable approaches that help advance economic mobility, strengthen community trust, and support long-term institutional growth.

In this webinar, banking executives will learn

  • Where banks and CUs can make the greatest community impact
  • How partnerships expand financial resilience
  • Why early financial education creates lifelong value
  • Which metrics prove community investment success
  • How to strengthen CRA and economic mobility efforts

Meet the Experts

  • Jim Marous – Banking Influencer & Host of the Banking Transformed Podcast
  • Diana Bravo– Vice President, K-12 Partnerships at Everfi
  • Mary Gustafson – Vice President, Product Marketing at VyStar Credit Union
  • Brandon J. Pierce, Sr. – Executive Director at Brian Dawkins Impact Foundation
  • Letty Perez – Strategic Philanthropy Lead, Corporate Impact at The Guardian Life Insurance Company of America