Getting Your Financial Services Content Indexed on AI Engines
AI is changing financial services marketing, marking the biggest disruption since Google’s rise in the early 2000s.
For the first time in over two decades, consumers are accessing information through platforms beyond Google, fueled by innovations like ChatGPT and the growth of large-language models (LLMs).
This shift offers brands unparalleled opportunities to boost visibility, craft personalized content, and enhance customer engagement. Discover actionable strategies to optimize your website and content for emerging AI engines such as ChatGPT, Gemini, Claude, Perplexity, and Google’s AI Overview.
The session includes a case study shared by speakers Anil Aggarwal, CEO at Milestone, Inc. and John Dotto, Senior Digital Marketing Executive & Team Leader at U.S. Bank. They will provide practical examples of how banks, credit unions, and financial services firms can optimize for search visibility on AI engines.
Key takeaways from the webinar include:
- Learn how to optimize your website for AI engines like ChatGPT, Gemini, Claude, Perplexity, and Google’s AI Overview.
- Use structured data to improve content discoverability on evolving platforms.
- Craft personalized, high-value content to engage audiences beyond traditional search engines.
- Learning how AI and personalization improves engagement and drives members and customer satisfaction.
- Explore strategies to tailor experiences using member and customer behavior, location, and preferences
