Video Playback
Find and Convert “Undercover” Small Business Accounts
Many small businesses and side hustles are operating through personal accounts, creating missed revenue opportunities.
Learn how to identify these hidden business relationships, convert them to loyal accountholders, and deepen engagement with growing entrepreneurs in your community.
In this webinar from The Financial Brand and Jack Henry, you’ll learn:
- How to identify consumer accounts being used for business activity.
- Why converting these accounts can drive deposit, lending, and card growth.
- The data signals that reveal hidden small business relationships.
- How to engage Gen Z entrepreneurs and the growing side-hustle economy.
- How supporting emerging businesses strengthens both profitability and community impact.
Meet the Experts:
- Jennifer Geis, Senior Strategic Advisor, Research and Payments at Jack Henry
- Beth Ericson, Senior Strategic Advisor, Lending and Deposits at Jack Henry
- Carlos Lopez, Senior Analyst, Digital Banking at Jack Henry
- Sam Truitt, Senior Analyst, Financial Crimes at Jack Henry