Growing Member Loyalty With Your Debit Offering

Debit cards remain one of the most frequently used forms of payment, and a critical touchpoint among credit union members. But keeping up with member expectations around the debit experience requires a deeper understanding of how and where they are using their debit cards.

Join Dr. Kathy Snider, SVP of Debit, Prepaid & Shared Branch Products at CO-OP Financial Services, for a deep dive into how changing dynamics in the debit industry are creating new opportunities for building member loyalty.

What You’ll learn:

• Strategies around debit card usage, issuance and management
• How mobile, rewards and enhanced security can drive cross-sell opportunities
• Pragmatic approaches to reaching and marketing to debit card members