Upcoming Webinar
90 of the Top 100 Credit Union Websites Treat Visitors Like Strangers. Travis Credit Union Isn’t One of Them.
Speakers
Grant Karsas
Digital Technology & Financial Experience Leader
Travis Credit Union
Craig McLaughlin
Founder and CEO
Finalytics.ai
Baron Conway
Co-Founder and Chief Strategy Officer
Finalytics.ai
What happens when a member visits your website, looks at auto loans, and comes back to the homepage? At 90 of the 100 largest credit unions, nothing. The site treats them like a stranger.
The 2027 Credit Union Personalization Report from Finalytics.ai tested exactly that, and only 10 credit unions responded. Join Grant Karsas of Travis Credit Union and Craig McLaughlin and Baron Conway of Finalytics.ai to see how Travis became one of the 10, delivering one-to-one, real-time personalization at the moment of need.
Key Takeaways for Credit Unions and Community Banks
- The digital challenges Travis faced, and why they mattered to its growth goals
- How Travis and Finalytics.ai started working together
- What a returning member sees today, with no login and no form
- The results so far, and where Travis is headed next
