How Micro-Engagements Generate Sales and Build Loyalty
Personalized, real-time micro-engagements are more than just a trend – they’re reshaping the future of banking. Learn more from Sarah Martin, CEO of Pulsate.
FEATURING: Sarah Martin, CEO of Pulsate
Personalized, real-time micro-engagements are more than just a trend – they’re reshaping the future of banking. By leveraging technology to create meaningful, timely interactions, financial institutions can build stronger customer relationships, increase loyalty, and stay competitive in an ever-evolving digital landscape.
On today’s episode of Banking Transformed, we’re joined by two industry leaders: Sarah Martin, CEO of Pulsate, a company at the forefront of mobile engagement technology, and Eric Givens, SVP of Research and Development at Arizona Financial CU.
We discuss how real-time communication is not just about big data or complex algorithms, but about using new tools to create small, impactful moments that resonate with consumers on a personal level. Our guests also show how micro-engagements will continue to transform the banking experience, making it more human, more relevant, and more valuable for customers and financial institutions alike.
Prefer to read the conversation? Check out the edited Q&A here.
