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Beyond Phantom Growth: Building Real Relationships

Gabe Krajicek, CEO of Kasasa shares how financial institutions can build lower cost core deposits while eliminating ‘phantom growth’ stopping silent attrition.

Published on February 2024 in Deposit Growth

FEATURING: Gabe Krajicek, CEO at Kasasa

I’m thrilled to welcome back Gabe Krajicek, CEO of financial solutions provider Kasasa on the Banking Transformed podcast. Gabe joins us to discuss the challenges community institutions must address today and how strategic products and marketing support can drive long-term relationship-based growth.

Gabe provides compelling case studies demonstrating Kasasa’s impact on community banking. He stresses the importance of distinguishing between real growth and transient gains, offering strategic advice for institutions navigating today’s financial landscape.

Gabe’s vision for a robust, community-focused banking future leaves us with a deeper understanding of the pivotal role Kasasa plays in the industry.

Prefer to read the conversation? Check out the edited Q&A here.

kasasa-logoEpisode Sponsor: Kasasa

Kasasa is a financial technology provider committed to driving real growth for community banks and credit unions to help them recapture market share. Since 2003, their branded retail products, and expert consulting services have helped their clients attract, engage, and retain consumers nationwide. Today over 600 community banks and credit unions rely on Kasasa to manage over $20B of core deposits.

For more information visit https://offer.kasasa.com/offer-kasasa

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