Multiple banking channels make attribution even more of a headache, leading to subpar sales and conflicts. Here's how to calm things
To avoid ceding the fast-growing buy now, pay later market to a few aggressive fintechs, banks should focus on partnering and niche
The proliferation of neobanks raises questions about customer cost of acquisition and profitability, with implications for traditional
Banks often regard prepaid cards as high risk/low reward. In fact, prepaid technology is now being used to create digital products
Tapping AI's banking potential has barely begun, but its impact on CX, operational efficiencies, and lending will be profound.
The competitive job market is pushing banks to offer increased wages and perks to attract top marketing talent. Here are key
28 years ago, Richard Fairbank founded Capital One. What's his strategic plan now? Buy Now, Pay Later, banking as a service, and
Use of QR codes in banking is surging, offering new ways to reach banking customers and facilitate
Voice banking didn't live up to the early pre-pandemic hype, but interest in using the voice banking channel is rising, especially in
Banks must address gaps in digital capability to retain small business customers. Innovative features and ease of use are both
Money poured into fintechs through 2021, prompting banks to respond with investments in both R&D and directly in fintechs
Out of dozens of issues for financial marketers to focus on, a handful will shape marketing strategies this year and
Banks looking to capitalize on the booming banking-as-a-service business can study the strategy of MetaBank, a top fintech partner
By turning its mobile phones into payment terminals the iconic tech company may have grand designs of challenging Visa and Mastercard.
Square's pickup of Afterpay may accelerate consolidation in the BNPL market, providing a great opportunity for traditional
Co-branded GM card, with unique e-commerce potential, is latest foray into banking. Meanwhile, the industry awaits launch of Marcus
Fintechs are making deep inroads in the small business banking market, including lending, forcing banks to up their game.
A few institutions have abandoned 'bank' in their branding. It's a risky move without the marketing strategy — and chops — to support
The financial institutions that will win in an open banking environment are already planning now and overhauling legacy IT infrastructure.
A small Florida bank seeks to fill a niche by serving riskier businesses — nationally — that other financial institutions shy away
The megabank rolled out a key enhancement to its loyalty program and launched a slick new card — both aimed at high net worth
Chatbots, with some exceptions, still don't have widespread utility. But the trend points to greater integration of AI in people's