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Revolutionizing Banking Experiences: Unveiling the Secrets of Personalization and Engagement

Discover how two prominent financial institutions are using innovative technologies to amplify their personalization and engagement strategies — and future-proof their banking experiences.


Banks and credit unions cannot maintain the status quo in an increasingly digital world and with the growing reliance on digital channels. They must unthink the traditional, challenge current mindsets, reframe their strategies and embrace innovation.

In this session, you’ll discover how two prominent financial institutions are using innovative technologies to amplify their personalization and engagement strategies — and future-proof their banking experiences. Wintrust Financial Corporation and Service Credit Union will provide insights into their digital transformation strategies and success.

Instantly watch this session with Jim Marous, Barb Jacklin of Wintrust Financial Corporation and Tyler Kuhn of Service Credit Union.

What You’ll Learn:

  • How to leverage technology, data and analytics to change how you service and satisfy today’s consumers
  • Strategies for hyper-personalizing your experience and improving customer service across touchpoints
  • Innovative approaches for putting your users at the center of your digital-first strategy
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