Jim Marous
Jim Marous is the co-publisher of The Financial Brand, host of the Banking Transformed, podcast and owner/CEO of the Digital Banking Report, a subscription-based publication that provides deep insights into the digitization of banking, with over 200 reports in the digital archive available to subscribers.
Articles written by Jim Marous
Your Bank’s Front Door Shouldn’t Keep Good Customers Out
Account opening can protect against fraud without turning legitimate applicants away at the moments that matter most.
Your Bank’s Biggest Data Risk May Be What Your Employees Can’t See
Banks have invested heavily in customer intelligence, but many employees still lack the insights and authority needed to use it.
Give Every Branch a Job That Digital Banking Cannot Do
Retail banks can create more value from physical locations by defining the customer role each branch should fulfill.
Stop Managing B2B Payments Like It’s 2010
Payments innovation has focused almost entirely on consumers. Businesses did not receive the same attention. It’s time to play catch-up.
Close the Gen Z ‘Relevancy Gap’ Now or Watch Them Leave
Upcoming generations of banking customers demand personalized guidance that anticipates their next need, not just their current circumstances.
Right Offer, Right Time: The Future of Personalization is Contextual
Consumers want their financial institution to provide contextual recommendations to improve their financial wellness.
