Most Popular Archive

burglar

Who Says Banks Don’t Have a Sense of Humor? Even When They’re Robbed

After a bandit made off with $26,000 of Idaho First's money, the bank ran this hilariously brilliant ad — brand advertising at its best.

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107 PowerPoint Infographics For Financial Marketing Presentations

This downloadable file with 100+ charts and graphs created by The Financial Brand will make your next presentation a breeze.

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2013

By The Numbers: The Financial Brand’s Vital Stats for 2013

Over 750,000 financial executives from around the world enjoyed more than 2.2 million articles on The Financial Brand — now the #2 banking website in the world.

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digital_trends

Digital Marketing Trends for Banks and Credit Unions in 2014

Get a jump start on 2014 with the online, digital, mobile and social marketing trends identified by leaders is the financial industry.

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8 Lessons From JPMorgan’s Twitter Fail

JPMorgan suffered a severe public spanking after trying to host a town hall Q&A on Twitter. Here's what you can learn from their mistake.

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101_fun_ideas

101 Marketing Ideas for Banks & Credit Unions

Make banking more enjoyable for consumers while making your job more fun for yourself. This is the biggest list of marketing ideas you'll ever see.

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social_media

12 Questions: The Role, Relevance and ROI of Social Media in Banking

An interview with Sprinklr CEO Ragy Thomas about the role, relevance and ROI of social media in the retail banking industry.

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revolution

The Real Revolution In Payments Is Just Around the Corner

The banking industry is on the cusp of a revolutionary new payments system that is fully digital and built on a smartphone backbone.

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google

Google Data Reveals Banking Trends

The Financial Brand's annual study of Google search trends paints a fascinating visual picture of the financial sector in 19 charts.

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retargeting

A Comprehensive Guide to Retargeting for Banks and Credit Unions

Only 2% of consumers convert on the first visit to bank or credit union website. Retargeting brings the other 98% back. It's smart, scalable and wickedly effective.

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psychology_of_ux

What Do Consumers Really Want From Banking Websites? Simplicity

It's no great mystery that consumers consider bank websites less appealing than others, but the reasons why might surprise you.

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30 Gorgeous (and Simple) Banking Websites

More and more retail financial institutions are trying to liven up their online experience by redesigning website homepages with an emphasis on visual simplicity.

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Big Banks Roll Out Social Media Command Centers

More banks are relocating their social media teams into snazzy high-tech, high-profile spaces, signaling the increasing importance of social channels.

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nab_branch_sign

NAB Unveils First ‘Smart Store’ Branch Design

NAB's first ever "Smart Store" blends iPads, interactive touchscreens and self-service technology together with "hip-to-hip" conversations.

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facebook_eyes

15 of the Best Facebook Pages in Banking to Watch

Check out the most innovative Facebook ideas from banks and credit unions around the world. Bookmark these pages and look at them regularly.

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Facebook Advertising and the Future of Financial Marketing

Facebook has an advertising platform with mind-numbing potential. Your data + their data = a "Big Data" home run. This is precision target marketing at a whole new level.

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Top 10 Best Blogs for Financial Marketers

Here's a list of the top 10 blogs bank and credit union marketing executives should be reading, as ranked by The Financial Brand.

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iphone_camera

Consumers Can Switch Banks In Under a Minute With Smartphone Cameras

In less than 60 seconds, people can open a new bank account simply using the camera on their iPhone or iPad.

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facebook_sales

Navy FCU Sells $200 Million in Banking Services on Facebook

You can't sell stuff in social channels? Try telling that to Navy FCU, who generated nearly $200 million in new loans and CDs almost entirely on Facebook.

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How To Gain (And Lose) a Ton of Facebook Fans Fast

Here's a list of do's and don't for acquiring Facebook fans -- lessons learned from the brands that are gaining and losing the most ‘Likes.’

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