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Most Popular Archive


7 Common Sense Ways to Increase Bank Cross-Selling

One of the easiest and most steady sources of new businesses and revenue is to reach out to current customers for additional business.



2016 State of Financial Marketing

This annual marketing study reveals the digital hurdles financial institutions struggle with — personalization, measuring results, budget allocation and marketing mix.



Over 130+ PowerPoint Infographics For Financial Marketers

Make your next presentation more powerful with this downloadable file — over 130 charts and graphs created by The Financial Brand.



Retail Banking 2020: Evolution or Revolution?

Financial institutions must radically innovate and transform themselves to ensure success in the next decade. Are you prepared?



Inside the Mind of Millennials: What Financial Marketers Need to Know

As digital Millennials come of age, it is vital financial institutions to understand how to best engage with them.


Competition market share loss business concept as a red boxing glove shaped as a financial pie chart diagram as a symbol for losing economic competitiveness.

One-Third of Retail Banking Revenues at Risk

Digital lending is the next battlefield between banking and fintech, with one-third of retail banking revenues at stake.



5 Big Data Trends Impacting Financial Institutions in 2016

In 2016, big data's focus will shift from IT-driven infrastructure projects to business-driven solutions, resulting in operational efficiencies and top-line growth.



Top 10 Most Popular Marketing Articles of 2015

These 10 articles published on The Financial Brand in 2015 reveal what financial marketers were most concerned with last year.



Top 10 Most Popular Digital Banking Articles of 2015

Here are the most popular articles about retail banking, disruption and digital strategies that were published on The Financial Brand in 2015.


Direction Solutions

Top 10 Retail Banking Trends and Predictions for 2016

An annual retail banking forecast of trends compiled from 100 global financial services leaders and industry analysts.



Google Gunning for Banks’ Mortgage Business

Consumers can get customized quotes, view lender ratings, read reviews and request a return phone call with Google's home loan comparison tool.


Male sneakers on the asphalt road with yellow line and title Future. Step into the future.

Can Today’s Banks Become Tomorrow’s ‘Bank of the Future’?

While the banking industry understands the need to more digital, considerable changes will be required in order to make this a reality.



2015 Google Search Trends in Banking and Marketing

This exclusive annual study breaks down Google search trends in the banking industry — what people are looking for and when.



5 Digital Marketing Trends in Banking for 2016

Hear what five of the banking industry's most dynamic marketers say will be the major forces driving digital channels in 2016.


Internet of things computer and smart watch  remote control flat icons composition poster abstract isolated vector illustration

Internet of Things: Opportunity for Financial Services?

Industry leaders discuss the potential benefits of Internet of Things (IoT) technology for the banking industry in the future.


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Banking Lacks a Culture of Innovation

Fintech startups encourage innovation, embrace failure, and take on risks as a matter of course. Can banking replicate their success?


Pair of red boxing gloves hanging on wall

Is The Banking Industry Losing the Battle for Consumers?

As digital transformation accelerates, banking will be in a battle for the consumer that will define the next decade for the industry.


Mobile Phone With Mobile Banking Screen Over Dollars

Just Offering Mobile Banking is Not Enough

While mobile banking is being used by an increasing number of consumers, research indicates that penetration is far short of potential.


Going Viral

How Banking Can Survive Digital Disruption

There’s almost no time to adapt to digital disruptions in banking today. Bold strategies are the only way to respond.


Sand Running Through The Bulbs Of An Hourglass

Is the Banking Industry Living on Borrowed Time?

Are banks prepared to compete with the increasing threat from digital financial start-ups?