Most Popular Archive

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Big Data: Profitability, Potential and Problems in Banking

9 out of 10 financial institutions believe big data will separate the winners from the losers in banking, but hurdles hinder progress.

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4 Ways to Make Your Brand as Cool as Umpqua Bank

Lani Hayward, EVP of Creative Strategies, reveals the key components of Umpqua's success at the Forum 2014 in Las Vegas.

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Bank Onboarding Should Integrate Digital & Mobile Channels

Bank and credit union onboarding should include a series of communications including direct mail, email, phone, digital and mobile channels.

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5 Major Email Marketing Trends in Banking

You'll probably change your email marketing strategy after looking at this data from millions of email campaigns in the banking industry.

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Omni-Channel Personalization in the Banking Industry

The complexities involved with implementing a cross-channel personalization platform can be overwhelming, but this breakdown makes it easy.

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10 Things You Are Doing Wrong With Your Institution’s Website

What grade would your website get? Take the test and see how many of these ten common mistakes you may be making.

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How Three Credit Unions Are Cultivating Relationships With Gen-Y Members

Three credit unions explain how they are using trust, service and loyalty to build new relationships with millennial members.

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Gen-Y: Cocky, Curious About Banking

Here's how millennials feel about money, where they seek financial advice, and why they still rely heavily on branches.

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6 Common Advertising Mistakes Banks Make

Here are six reasons banking ads don't work, and how you can avoid them.

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Banking and Social Media Communications: Boom or Bust?

This study asks consumers if they want to "join the conversation" with banks, and are they even “listening?” The answers may surprise you.

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What Will Account Opening Look Like in 10 Years?

How will consumers open checking accounts and apply for loans in the not-too-distant future? Here are five likely possibilities.

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2014 State of Bank & Credit Union Marketing

This annual comprehensive scan of banks and credit unions reveals financial marketers’ strategies, priorities and challenges in 2014.

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5 Secrets to Onboarding Success

Here's how financial institutions can build effective an customer onboarding strategy that increases sales and share-of-wallet.

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5 Tips for Selling Banking Products in Social Channels

Selling on social does not have to feel all slimy if you coordinate your strategy and execute with organizational buy-in. Here's how.

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Why Branches Aren’t Dead Yet

It's trendy to say branches are "dead," but it's just not that simple. Here are 13 points that frequently escape discussion in the branch debate.

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Who Says Banks Don’t Have a Sense of Humor? Even When They’re Robbed

After a bandit made off with $26,000 of Idaho First's money, the bank ran this hilariously brilliant ad — brand advertising at its best.

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107 PowerPoint Infographics For Financial Marketing Presentations

This downloadable file with 100+ charts and graphs created by The Financial Brand will make your next presentation a breeze.

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2013

By The Numbers: The Financial Brand’s Vital Stats for 2013

Over 750,000 financial executives from around the world enjoyed more than 2.2 million articles on The Financial Brand — now the #2 banking website in the world.

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Digital Marketing Trends for Banks and Credit Unions in 2014

Get a jump start on 2014 with the online, digital, mobile and social marketing trends identified by leaders is the financial industry.

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Top 10 Retail Banking Trends and Predictions for 2014

A comprehensive forecast compiled from more than 60 global financial services leaders and industry analysts.

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