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The Financial Brand is a digital publication focused on marketing and strategy issues affecting retail banks and credit unions. It is the singular resource for C-level banking executives looking for the latest ideas, insights and information about how financial institutions build their brands. With a razor-sharp focus, The Financial Brand provides strategic analysis and insight on a range of critical issues facing banks and credit unions, along with real-world examples, ideas and practical advice about how to succeed in retail banking. No one else delivers this level of coverage about marketing, branding, retail channels, mobile, product design, innovation and selling strategies in the banking space today.

The Financial Brand was founded by Jeffry Pilcher, CEO and President, and is co-published by Jim Marous. All articles are written by Jeffry Pilcher and Jim Marous unless otherwise noted.

The Financial Brand is 100% independent, and is 100% ad-supported. No consulting services are provided by The Financial Brand, nor through any of our associates.