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About

The Financial Brand is a digital publication focused on marketing and strategy issues affecting retail banks and credit unions. It is the singular resource for C-level banking executives looking for the latest ideas, insights and information about how financial institutions build their brands.

With a razor-sharp focus, The Financial Brand provides strategic analysis and insight on a range of critical issues facing banks and credit unions, along with real-world examples, ideas and practical advice about how to succeed in retail banking. No one else delivers this level of coverage about marketing, branding, retail channels, mobile, product design, innovation and sales strategies in the banking space today.

The Financial Brand was founded in 2007 by Jeffry Pilcher, CEO and President. The site is co-published by Jim Marous, who joined in 2014. All articles are written by Jeffry Pilcher and Jim Marous unless otherwise noted.

The Financial Brand is 100% independent, and is 100% ad-supported. No consulting services are provided by The Financial Brand, nor through any of our associates.