About

The Financial Brand is an online publication focusing on branding issues and advice affecting retail banks and credit unions. It is the singular resource for CEOs and marketing executives looking for the latest ideas and information about how financial institutions build and shape their brands. No one else delivers this level of coverage of financial branding, naming, advertising and marketing strategies.

With a razor-sharp focus, The Financial Brand provides strategic analysis and insight on a range of critical brand-building tools, along with real-world examples, ideas and practical advice about the issues financial institutions face today.

The Financial Brand is written and published by Jeffry Pilcher. Prior to launching The Financial Brand, Pilcher built brands for hundreds of banks and credit unions across North America. All articles are written by Jeffry Pilcher unless otherwise noted.

Please note: The Financial Brand is 100% independent, and is 100% ad-supported. No consulting, products or services are provided by Jeffry Pilcher nor through The Financial Brand.