The Financial Brand is an online publication focusing on issues and advice that affect bank and credit union brands.

The Financial Brand is the singular resource for CEOs and marketing executives looking for the latest ideas and information about how financial institutions build and shape their brands. No one else delivers this level of coverage of financial branding, naming, advertising and marketing strategies.

With a razor-sharp focus, The Financial Brand provides strategic analysis and insight on a range of critical brand-building tools, along with real-world examples, ideas and practical advice about the issues financial institutions face today.

The Financial Brand is written and published by Jeffry Pilcher. Prior to launching The Financial Brand, Pilcher spent 10 years building breakthrough brands for more than 50 banks and credit unions across North America.