Articles by Matt Doffing

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Meet the AI Serving Customers at United Bank

Using AI to serve accountholders might seem like science fiction, but there's one talking with a bank's customers right now. Here's how United Bank in Georgia is improving efficiency and customer experience with AI.

How Data Can Defend Against Deposit Attrition

Banking executives know they can't delay in engaging flight-risk depositors. The problem has been knowing which depositors might leave. Here's how Lake Ridge Bank and others are getting ahead of attrition.

How This Cohort of Banks Mastered Deposit Growth

A small cohort of banks and credit unions managed four consecutive quarters of deposit growth, even in a rate environment where rates rose by hundreds of basis points. Here’s an important technology upgrade the institutions had in common.