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Digital Banking StrategiesJim Marous


The Invisible Bank of the Future

Invisible banking is part of a broader connected way of life, where voice and advanced analytics power digital personal assistants. Read more...

Bancography | Marketing Research

Brand Identity & DesignJeffry Pilcher


Using Culture + Design To Build a Disruptive Breakthrough Brand

Method, a scrappy, irreverent soap brand, offers financial marketers essential lessons in how to disrupt any stodgy, undifferentiated category — even banking. Read more...

Mobile Channel


Leveraging Mobile Banking Apps For Two-Way Customer Communication

Technological advancements now enable voice calls, video chats, instant messaging and screen sharing at the touch of a button — all from with your mobile banking app. Read more...

Branch Strategies


Will Local Branches Survive Banking’s Digital Transformation?

As more consumer move to mobile and online channels, banks and credit unions must integrate physical facilities with digital capabilities. Read more...

Avoka | State of Digital Sales Report 2016

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Marketing ResearchKevin Tynan


Can Financial Marketers Hear The ‘Voice of the Customer’?

It's critical that financial marketers keep a finger on the pulse of the people they want to reach. But you can't understand them if you don't walk a mile in their shoes. Read more...

Customer ExperienceJim Marous


Are Banks Really Committed To The Customer Experience?

Despite the focus on customer experience in financial services, collection of insights, measurement and mobile integration is not optimal. Read more...

Branch StrategiesJeffry Pilcher


Study: Consumers Love Mobile Banking Apps… But Still Need Branches

Yes, more people are using mobile banking apps. But that doesn't mean it's time for banks and credit unions to kill their branches. Read more...

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Around The Web (Sponsored Content)

Key Marketing Trends: Digital Strategies That Help Marketing Win

Listen to Jim Marous from The Financial Brand and Deluxe discuss the findings of the 2016 Financial Marketing Trends report, and how digital strategies are changing the landscape.

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How a $20 Billion Bank Achieved Quadruple Digit ROI

Is HELOC lending a focus for you? See how one bank achieved more than a 1700% increase in ROI while chopping their costs in half!

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The Data Driven Digital Imperative

In the Gartner Report Market Guide for Digital Banking Platforms, fintech expert Stessa Cohen discusses the need to leverage data to personalize the digital banking experience.

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