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Top 100 Banks on Facebook

The top 100 banks on Facebook ranked by their number of all-time ‘Likes’ for the second quarter of 2016. If you think your financial institution should be listed here and it isn’t, please click here.

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power_100_by_unmetricRelated Power 100 Rankings for This Quarter:


Facebook Ranks - Banks Q2 2016

#BankAreaFacebook LikesNew Likes in Q2 2016
1 State Bank of India IN 5,576,835 483,183
2 ICICI IN 4,729,400 14,658
3 Capital One USA 4,088,235 84,497
4 Chase USA 3,873,921 7,480
5 GT Bank NIG 3,824,162 176,547
6 Yes IN 3,451,104 749,169
7 Axis IN 3,205,323 17,243
8 BofA USA 2,344,316 23,722
9 HDFC IN 2,316,446 10,761
10 Maybank MAL 1,920,393 621,372
11 IDBI IN 1,404,767 38,420
12 CIMB MAL 1,401,961 17,234
13 UBL PAK 1,239,778 213,769
14 Bank of the Philippine Islands PHP 1,126,445 67,849
15 Citi USA 1,085,345 10,649
16 Access NIG 926,925 5,259
17 Wells Fargo USA 923,415 31,364
18 USAA USA 918,129 24,068
19 FirstBank NIG 905,751 18,345
20 United Bank for Africa NIG 847,462 2,691
21 First City Monument NIG 835,388 193,899
22 FNB SA 792,656 17,868
23 Commonwealth AUS 706,579 10,889
24 TD Bank CAN 685,265 17,587
25 Scotiabank CAN 670,389 10,172
26 Kotak Mahindra IN 649,668 10,813
27 Co-operative Bank KEN 641,667 146,510
28 OCBC MAL 619,504 4,810
29 KCB KEN 611,907 67,164
30 DBS SG 587,043 17,561
31 Emirates NBD UAE 584,683 33,189
32 Mashreq UAE 581,050 41,041
33 Barclays UK 574,250 6,808
34 Equity KEN 545,207 59,911
35 Sterling NIG 507,111 1,388
36 Diamond NIG 491,400 9,355
37 Federal IN 421,751 334
38 UBank AUS 373,263 8,375
39 RBC CAN 372,077 24,936
40 Seylan LKA 359,976 15,155
41 CIBC CAN 328,681 11,605
42 NDB SRI 328,495 13,763
43 Natwest UK 326,639 3,278
44 Stanbic IBTC NIG 292,692 6,111
45 ANZ AUS 267,947 8,234
46 PNC USA 262,971 8,788
47 Standard Chartered UK 257,632 2,777
48 SkyeBank NIG 255,167 2,733
49 Santander (UK) UK 252,650 4,677
50 Hong Leong MAL 247,301
51 Absa SA 238,721 15,546
52 Fidelity NIG 233,835 3,191
53 Regions USA 229,954 10,372
54 US Bank USA 226,155 9,302
55 Barclays KEN 221,869 5,113
56 Capitec SA 220,584 26,294
57 Union NIG 213,029 688
58 TD Bank USA 203,625
59 RAKBANK UAE 198,584 9,485
60 Westpac AUS 187,447 4,522
61 Ally USA 168,003 1,791
62 Fifth Third USA 162,358 5,684
63 Nedbank SA 161,567 14,339
64 HSBC UK 160,690 279
65 NAB AUS 157,318 3,802
66 FGB UAE 156,448 9,099
67 ASB NZ 147,316 3,501
68 Huntington USA 133,514 28,208
69 RBS Citizens USA 133,041 2,748
70 Lloyds UK 120,965 6,381
71 I&M Bank KEN 115,793 14,335
72 BBVA Compass USA 108,683 1,238
73 Standard Chartered KEN 107,883 4,609
74 Frost USA 106,331 21,531
75 Bank of Montreal CAN 105,856 4,302
76 ANZ NZ 102,080 1,287
77 Deutsche DEU 101,947 4,300
78 Simple USA 100,059 3,482
79 Capital One 360 USA 99,424 275
80 NIC KEN 98,032 4,984
81 BB&T USA 94,063 1,885
82 RBS UK 91,940 1,136
83 Santander (US) USA 88,481 7,605
84 Chase KEN 86,973 3,832
85 Diamond Trust KEN 85,651 3,868
86 Credit Suisse CH 84,394 2,139
87 Heritage NIG 80,876 3,649
88 Wema NIG 79,141 1,611
89 M&T USA 77,762 234
90 CFC Stanbic KEN 76,789 16,560
91 Bankwest AUS 75,273 4,546
92 Tangerine CAN 74,444 8,645
93 Standard SA 73,677 3,180
94 BMO Harris USA 73,614 1,347
95 KeyBank USA 72,430 20,199
96 Bank of Maldives MDV 72,225 7,869
97 NetSpend USA 71,591 2,576
98 PC Financial CAN 68,357 886
99 UBS UK 67,118 5,958
100 SunTrust USA 63,901 2,881


Note: All data pulled on June 29, 2016.

All content © 2017 by The Financial Brand and may not be reproduced by any means without permission.

Digital Banking Report | 2017 Marketing Trends

Comments

  1. well u missing a lot of european banks
    4 example

    IntesaSanPaolo 364.000 (I)
    Unicredit 361.000 (I)
    BNP Paribas 331.000 (F)
    Credit agricole 167.000 (F)
    (june 2016)

  2. Angelo,

    This database is limited to banks and credit unions that conduct the bulk of their marketing in English. Please see the FAQs.

    Sincerely,

    Jeffry Pilcher
    CEO/President
    The Financial Brand

  3. Basing your analysis on just the number of likes will always benefit the national and superregional banks. Why don’t you evaluate these FI’s success based on FB likes in relationship to their deposit base to show those banks that are truly using FB. I’m sure you’ll find that many community and regional banks are more active than Chase and Capital One

  4. Hi Michael,

    We frequently receive the suggestion to either add smaller institutions to the database or adjust rankings by assets or customers/members. Unfortunately, we can’t do it. We monitor over 1,250 accounts already, and all the data has to be pulled manually. Expanding the database to include smaller institutions would essentially make the project comprehensive — covering all banks and all credit unions — requiring us to monitor the social media accounts for everyone in the financial industry. Considering the database is operated and offered as a free resource for readers, we can’t justify going any further than where it is today.

    On occasion, we have pulled call reports from the NCUA and FDIC and have analyzed performance according to the scale of each institution. But collecting the data and then analyzing it is a time-consuming process. We could turn such studies into a paid/premium report, but not that many people would buy it. So we just crunch the numbers from time to time in an article on the site.

    Here’s a recent example of how this data can be used (article published July 12, 2016 on The Financial Brand):

    http://thefinancialbrand.com/59871/social-media-benchmarks-credit-unions

    There is one significant challenge with this type of analysis: banks do not report the number of customers they have, so we can’t perform a study similar to what we can do for credit unions.

    Ultimately, The Financial Brand created the Power 100 database with the hope that it would help bank and credit union marketers more effectively evaluate their social media efforts. The “Top 100” lists should help those in the financial industry identify and analyze institutions that are likely to represent the best social media practices out there today.

  5. Thank you for posting this information. It’s always nice to see what the big banks are doing on social media. I would suggest, however, that the number of likes doesn’t truly tell the entire story. You have to consider whether it is better to have 1,000 followers who engage with your brand or 100,000 people who basically ignore your existence. It would be great to measure engagement rates. For instance, our small bank has 2,540 followers and during the past few months, we have averaged 87 likes per post. This does not include other engagements including shares and comments. In comparison, I was at a conference last month where a speaker said Bank of America averages 60 likes per post and has 2.4 million followers. I would argue the smaller bank engages much better using social media. Just a thought … and as I said, you do a great job of providing timely information. Keep up the great work!

  6. You’re absolutely right Scott, but unfortunately that data is impossible to collect.

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