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Top 100 Banks Using Social Media

The top banks using social media ranked by their overall Power 100 score for the third quarter of 2015. If you think your financial institution should be listed here and it isn’t, please click here.

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Related Power 100 Rankings for This Quarter:


Power 100 Ranks - Banks Q3 2015

#NameAreaFacebook LikesTwitter FollowersYouTube Views
1 BofA USA 2,274,439 411,000 30,231,932
2 Wells Fargo USA 827,202 173,000 35,061,760
3 State Bank of India IN 3,851,046 305,000 3,237,345
4 TD Bank USA 632,270 84,900 38,368,325
5 Capital One USA 3,701,221 124,000 7,526,006
6 ICICI IN 4,016,853 36,700 6,619,100
7 GT Bank NIG 3,432,842 443,000 328,587
8 Citi USA 1,048,830 601,000 14,535,541
9 Chase USA 2,917,989 301,000 6,219,616
10 Axis IN 3,132,153 84,900 6,511,866
11 Yes IN 2,248,226 507,000 79,704
12 HDFC IN 2,269,837 50,900 4,923,717
13 Maybank MAL 1,269,098 107,000 9,876,789
14 RBC CAN 323,318 74,800 19,358,255
15 Kotak Mahindra IN 622,708 111,000 13,302,450
16 Goldman Sachs USA 30,217 406,000 5,866,857
17 Barclays UK 557,793 122,000 9,687,962
18 Scotiabank CAN 653,175 68,000 10,780,165
19 Credit Suisse CH 77,826 148,000 12,774,767
20 Natwest UK 304,379 56,200 9,713,579
21 IDBI IN 1,330,759 52,300 2,474,875
22 Emirates NBD UAE 441,796 54,500 10,741,097
23 FNB SA 739,196 56,500 2,342,081
24 CIMB MAL 1,342,010 87,000 118,371
25 Santander (UK) UK 211,193 25,200 10,885,699
26 CIBC CAN 300,062 101,000 8,544,890
27 HSBC UK 160,749 16,500 7,921,328
28 Deutsche DEU 89,917 306,000 2,997,877
29 USAA USA 822,682 87,400 232,629
30 Commonwealth AUS 640,483 57,500 2,847,008
31 DBS SG 468,376 11,700 6,594,710
32 Standard Chartered UK 249,011 32,200 7,909,704
33 FirstBank NIG 761,164 116,000 91,329
34 Bank of the Philippine Islands PHP 847,319 35,500 153,756
35 United Bank for Africa NIG 843,485 23,200 440,665
36 Stanbic IBTC NIG 282,463 132,000 1,715,578
37 KCB KEN 358,476 104,000 927,482
38 ASB NZ 136,357 16,300 5,860,795
39 UBS UK 49,580 142,000 3,200,439
40 Fifth Third USA 150,703 31,200 6,097,582
41 Diamond NIG 472,361 70,700 950,693
42 ANZ AUS 224,866 68,400 2,691,100
43 Access NIG 572,980 74,900 0
44 Federal IN 421,909 1,935 3,163,768
45 Absa SA 204,627 44,300 2,395,883
46 NAB AUS 142,911 41,100 3,317,372
47 Lloyds UK 83,766 59,700 1,269,639
48 Nedbank SA 133,699 59,900 2,410,295
49 OCBC MAL 596,867 14,300 245,259
50 Regions USA 190,248 17,800 3,652,740
51 RAKBANK UAE 171,508 38,400 2,885,867
52 Equity KEN 419,092 44,200 107,173
53 Standard SA 60,564 62,200 1,715,578
54 Allied Irish Bank IE 60,694 34,400 3,131,880
55 Bank of Montreal CAN 91,292 35,300 3,492,258
56 Sterling NIG 444,414 18,300 212,512
57 Mashreq UAE 424,291 19,000 402,692
58 Westpac AUS 176,055 36,400 2,098,127
59 Co-operative Bank KEN 207,387 31,700 673,006
60 Capitec SA 164,242 25,800 833,995
61 PNC USA 233,142 12,900 410,224
62 Tangerine CAN 53,795 26,500 1,794,944
63 US Bank USA 208,070 22,900 364,048
64 First City Monument NIG 285,009 14,100 77,436
65 Capital One 360 USA 90,333 45,600 388,476
66 Silicon Valley USA 3,802 17,200 1,031,072
67 RBS UK 81,622 29,600 1,417,615
68 Bank of Ireland IE 29,007 15,600 1,842,997
69 Ally USA 161,579 21,900 270,835
70 SkyeBank NIG 222,649 16,300 289,122
71 Union NIG 203,970 36,400 68,044
72 Virgin Money UK 32,584 35,600 1,198,841
73 Seylan LKA 302,308 1,661 59,745
74 Fidelity NIG 174,050 26,700 408,640
75 NDB SRI 294,019 599 25,984
76 Bank of Queensland AUS 28,827 5,072 2,366,311
77 ANZ NZ 87,619 14,000 1,225,429
78 Simple USA 95,438 44,700 0
79 M&T USA 77,117 5,611 1,793,239
80 BNZ NZ 33,007 13,900 1,488,772
81 BMO Harris USA 67,062 10,200 1,177,739
82 Westpac (NZ) NZ 39,547 6,152 1,348,921
83 Chase KEN 60,937 28,000 176,037
84 RBS Citizens USA 118,364 15,000 8,297
85 SunTrust USA 54,253 6,843 118,338
86 Investec SA 18,811 13,900 867,988
87 BBVA Compass USA 99,117 8,947 181,880
88 National Bank of Canada CAN 42,100 5,332 992,611
89 First Direct UK 32,640 14,300 536,979
90 ING Groep NL 21,800 23,900 691,068
91 NetSpend USA 49,936 26,300 49,471
92 Kiwibank NZ 47,866 7,982 681,543
93 Bankwest AUS 63,729 15,100 277,854
94 I&M Bank KEN 77,493 10,300 236,379
95 Huntington USA 94,117 9,339 25,947
96 Umpqua USA 45,743 6,361 539,908
97 Wema NIG 74,524 17,000 4,603
98 UBank AUS 31,160 9,366 335,765
99 TSB NZ 42,944 1,137 701,915
100 Heritage NIG 66,952 18,100 92


Note: All data pulled on October 3, 2015.

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Comments

  1. Stanley Thatcher says:

    The ranking for Stanbic IBTC Nigeria is inflated because its scoring is based on the YouTube account for Standard Bank South Africa. (Notice the YouTube view count for 36.Stanbic IBTC (Nigeria) is identical to 53.Standard Bank (South Africa)).

    It wouldn’t have mattered if a considerable number of those views were originating from Nigeria. On the contrary, nearly all the views are South African. You need only look at the videos here https://www.youtube.com/user/StandardBankGroup/videos .There is hardly any video produced for or targeting the Nigeria market.

    Standard Bank South Africa has Stanbic branches in more than 20 African countries. If the YouTube view count from its main account was used to calculate the score for each of its Africa subsidiaries, many of those subsidiaries would rank higher up.

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