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Top 100 Credit Unions Using Social Media

The top credit unions using social media ranked by their overall Power 100 score for the fourth quarter of 2014. If you think your financial institution should be listed here and it isn’t, please click here.

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Top 100 Credit Unions Using Social Media

# Credit Union Area All-Time
Facebook Likes
All-Time
Twitter Followers
All-Time
YouTube Views
P100
Score
1 Navy USA 1,103,137 68,900 699,865 937
2 Nationwide Building Society UK 20,042 14,100 2,677,312 286
3 America First (UT) USA 144,656 5,914 21,085 134
4 Mountain America USA 138,995 8,661 175,779 129
5 The Golden 1 USA 49,144 7,969 457,745 84
6 Servus CAN 19,158 3,539 686,402 79
7 Coast Capital CAN 17,101 3,675 46,765 68
8 Grow Financial USA 19,913 3,308 486,227 66
9 Vancity CAN 15,102 8,684 250,602 65
10 San Diego County USA 39,816 6,484 190,623 60
11 Credit Union Australia AUS 76,191 671 19,044 55
12 OnPoint USA 35,303 5,013 22,119 48
13 Suncoast USA 52,012 587 22,038 47
14 First Tech USA 5,848 1,231 359,596 44
15 BECU USA 25,885 4,492 70,698 37
16 Kinecta USA 32,776 2,487 7,405 33
17 Elevations USA 14,737 1,751 229,353 32
18 Spokane Teachers USA 11,828 2,982 138,787 31
19 One Nevada USA 11,453 3,543 139,637 31
20 Pennsylvania State Employees USA 33,793 1,887 7,402 31
21 AmeriCU USA 21,569 720 8,774 30
22 Oklahoma Employees USA 1,835 3,378 0 30
23 Logix USA 7,749 800 218,927 29
24 Bellco (CO) USA 4,517 4,684 113,880 29
25 Educators (WI) USA 20,320 1,426 25,745 28
26 VyStar USA 30,408 965 12,205 28
27 Scott USA 33,086 798 15,475 28
28 Coastal USA 14,928 2,387 8,355 26
29 I-C USA 1,937 0 314,017 26
30 Generations USA 8,114 6,631 4,047 26
31 South Carolina USA 3,956 3,100 121,028 26
32 A+ USA 6,775 1,520 208,497 26
33 Veridian USA 20,827 1,326 61,479 26
34 Vantage (MO) USA 2,062 1,515 131,204 25
35 Citizens Equity First USA 31,010 202 0 24
36 SchoolsFirst USA 32,318 893 0 24
37 Michigan State University USA 11,937 6,197 0 24
38 Alliant USA 13,773 4,189 11,926 24
39 Central Florida Educators USA 14,384 2,530 7,354 23
40 Michigan First USA 1,820 926 140,238 23
41 United Heritage USA 6,689 420 254 23
42 Idaho Central USA 17,084 1,923 69,974 23
43 Liberty Bay USA 2,185 9,744 609 23
44 Virginia USA 13,333 799 24,387 23
45 Randolph-Brooks USA 11,806 3,372 12,897 23
46 Polish CAN 158 230 268,273 22
47 GTE Financial USA 22,061 875 8,185 22
48 Evolve USA 3,946 4,402 29,673 22
49 Advantis USA 13,262 3,589 8,330 21
50 CommunityAmerica USA 13,238 1,292 16,181 21
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# Credit Union Area All-Time
Facebook Likes
All-Time
Twitter Followers
All-Time
YouTube Views
P100
Score
51 America’s Credit Union (ACU) USA 5,866 1,822 122,177 21
52 Pentagon USA 25,538 1,184 0 21
53 Firstmark USA 14,168 1,825 64,150 21
54 Consumers (MI) USA 6,523 1,225 57,919 20
55 Synergy CAN 3,764 1,287 199,761 20
56 Affinity USA 5,446 587 140,402 20
57 TDECU USA 5,737 3,402 0 19
58 Mazuma USA 3,246 3,705 14,782 19
59 Educational Employees (CA) USA 12,734 1,302 79,490 19
60 Baxter USA 12,268 379 58,097 18
61 Porcupine CA 178 8,042 0 18
62 Meridian CAN 7,473 1,518 100,667 18
63 Numerica USA 14,531 1,788 897 17
64 Goldenwest USA 13,402 987 29,059 17
65 Bethpage USA 13,396 1,035 6,196 17
66 Delta Community USA 15,144 1,681 16,135 17
67 Redwood USA 15,460 1,945 2,413 17
68 Founders USA 21,009 550 1,378 16
69 Travis USA 16,586 1,041 3,554 16
70 Advia USA 10,586 61 127,141 16
71 SunState USA 24,141 0 93 16
72 Wings USA 4,290 4,170 33,505 16
73 Desert Schools USA 11,740 1,380 15,735 16
74 CitizensFirst USA 7,260 452 109,247 15
75 Lake Michigan USA 11,289 2,144 14,301 15
76 Greater Iowa USA 10,410 0 0 15
77 Royal USA 7,748 1,182 1,352 15
78 Oregon Community USA 5,916 733 0 15
79 Seattle Metro USA 1,707 3,310 76,883 15
80 WinSouth USA 17,284 1,106 0 15
81 Michigan First USA 2,625 1,996 74,198 15
82 Greater Building Society AUS 1,576 878 85,737 15
83 Ent USA 5,516 2,587 27,575 14
84 Teachers (IN) USA 4,029 197 11,203 14
85 Island Savings CAN 10,990 2,176 0 14
86 Robins USA 16,880 861 5,280 14
87 My Community (TX) USA 2,180 2,125 0 14
88 Deseret First USA 14,360 233 26,973 14
89 Verity USA 2,023 2,609 1,800 14
90 St. Jarlaths IE 3,535 4,153 5,974 14
91 Community Financial (MI) USA 7,078 879 13,712 14
92 Mission USA 7,912 1,948 10,031 14
93 Innovations USA 1,378 0 129,780 14
94 NuVision USA 4,637 4,697 3,051 13
95 Libro CAN 6,306 1,744 26,599 13
96 Mazuma USA 3,245 3,704 0 13
97 Assemblies of God USA 14,957 864 4,387 13
98 UW USA 13,118 1,324 11,108 13
99 Interra USA 5,329 637 10,595 13
100 Hudson Valley USA 7,622 1,963 5,561 13

Note: All data covers social media activity through October, November and December 2014. Data is collected at the end of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

All content © 2017 by The Financial Brand and may not be reproduced by any means without permission.

Digital Banking Report | 2017 Marketing Trends

Comments

  1. Vicki Hoover says:

    Great to see that there are so many great credit unions leaving such a strong impression on the financial community. As a small credit union based in PA, our hope to to one day make this list.

  2. Russ Sauve says:

    The desire to be useful is understandable and there was a time a ranking like this would be a good tool. But the current methodology is antiquated and the results can not be trusted.

    1) You’re using PTAT as a part of the formula. Facebook has announced that PTAT is going away. The metric has become a reflection of how much money you are spending on ads and promoting posts. Anyone on the list can “win” simply by spending more money.

    2) I’m nitpicking here but the true engagement ratios are the number of people who engaged with a post divided by the number of people it was served to, which you don’t have access to. You’re attempting to use the PTAT score as “engagement” which as we have pointed out, you can’t because it’s falsified data.

  3. Once that PTAT data goes away, we’ll stop using it.

  4. Russ Sauve says:

    Just curious, what will you use instead?

  5. At that time, we will eliminate that metric from our database and replace it with nothing. Stats collected and reported from that point forward will include nothing more than Facebook Likes, Twitter Followers, Tweets Sent, YouTube Views and YouTube Subscribers.

    Please note: Every time we publish these lists, we receive dozens of comments telling us how misguided this database is, where it’s inaccurate, why the numbers mean nothing, etc., etc., ad nauseum. “Pointless vanity metrics,” they say. While we don’t necessarily disagree with these criticisms, the truth is that readers want this data. We wouldn’t maintain the database and publish the lists if we didn’t get tens of thousands of pageviews every time we did it.

  6. Russ Sauve says:

    Thank you for the feedback and transparency.

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