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Top 100 Banks Adding The Most New Twitter Followers

The top 100 banks on Twitter ranked by new followers added during the third quarter of 2014.

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Related Power 100 Rankings for This Quarter:

The Top 100 Banks With the Most New Twitter Followers in Q3 2014

# Bank Area New
Followers
in Q3
Total
Twitter
Followers
All-Time
Tweets
Sent
New
Tweets
in Q2
Total
Accounts
Followed
1 Citi USA +44,000 347,000 9,909 +422 4,593
2 BofA USA +38,000 345,000 4,821 +648 310
3 CIBC CAN +38,000 87,000 16,600 +4,300 3,591
4 Lloyds UK +37,673 37,700 84,200 +84,199 6,995
5 Goldman Sachs USA +37,000 213,000 3,305 +300 104
6 Stanbic NIG +29,500 55,900 10,600 +2,136 597
7 GT Bank NIG +28,000 161,000 47,200 +14,300 38
8 Access Bank NIG +25,400 37,100 10,200 +1,471 207
9 Wells Fargo USA +17,000 118,000 5,929 +773 1,170
10 FirstBank NIG +15,700 56,200 16,500 +4,500 143
11 ING Vysya IN +14,314 15,900 353 +150 65
12 RBC CAN +12,600 38,600 11,600 +2,547 2,862
13 Credit Suisse CH +12,200 76,900 3,357 +328 816
14 UBS UK +12,200 61,000 523 +90 8
15 KCB KEN +11,800 45,500 45,100 +7,400 10,000
16 Fifth Third USA +8,700 24,800 5,392 +631 183
17 Scotiabank CAN +8,600 50,800 1,025 +106 75
18 ANZ AUS +8,600 39,200 10,000 +1,591 8,528
19 Emirates NBD UAE +8,600 38,900 7,291 +1,094 1,050
20 Capital One USA +7,900 101,000 10,800 +1,560 290
21 Barclays UK +7,900 41,300 89,400 +23,100 764
22 State Bank of India IN +7,800 18,000 3,326 +1,256 99
23 Standard Bank SA +7,800 40,100 38,900 +8,400 6,198
24 Natwest UK +7,700 41,800 162,000 +25,000 7,450
25 Bank of Montreal CAN +7,600 25,600 8,206 +1,289 1,713
26 Nedbank SA +7,500 32,200 46,400 +5,200 26,000
27 NetSpend USA +7,000 19,200 4,004 +288 17,700
28 Absa SA +6,200 26,100 36,000 +6,600 1,410
29 Mashreq UAE +6,023 10,000 2,489 +539 2,672
30 Virgin Money UK +5,600 27,400 10,900 +800 556
31 Commonwealth AUS +5,400 43,200 17,400 +1,400 3,018
32 Allied Irish Bank IE +5,300 28,500 14,400 +3,500 7
33 Tangerine CAN +5,000 23,100 14,500 +900 4,309
34 ING Groep NL +4,500 16,800 1,015 +273 4,780
35 US Bank USA +4,100 15,900 8,043 +1,222 983
36 USAA USA +4,000 72,700 5,807 +259 31,900
37 RAKBANK UAE +3,900 35,400 9,464 +321 1,707
38 FNB SA +3,800 45,200 224,000 +20,000 2,717
39 Equity KEN +3,600 21,400 18,500 +4,300 2,519
40 HDFC IN +3,100 17,400 11,300 +800 243
41 Westpac AUS +3,000 27,100 13,300 +1,400 1,605
42 NAB AUS +2,900 29,200 20,300 +1,700 4,519
43 Bankwest AUS +2,701 10,500 6,467 +556 5,514
44 BPI PHP +2,700 22,200 33,800 +4,400 4,137
45 Simple USA +2,600 41,100 28,100 +5,900 2,061
46 ICICI Bank IN +2,500 16,800 25,200 +3,400 8,928
47 Axis IN +2,400 19,700 2,152 +309 87
48 United Bank for Africa NIG +2,400 14,300 7,604 +1,429 196
49 TD Bank USA +2,400 28,000 47,600 +2,300 11,600
50 BNZ NZ +2,025 11,900 14,000 +900 3,732
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# Bank Area New
Followers
in Q3
Total
Twitter
Followers
All-Time
Tweets
Sent
New
Tweets
in Q2
Total
Accounts
Followed
51 Capitec SA +1,900 12,400 8,475 +958 409
52 Bank of Ireland IE +1,789 9,184 17,400 +4,400 161
53 Wema NIG +1,574 8,692 3,666 +160 654
54 Regions USA +1,500 13,300 22,000 +1,900 9,891
55 FirstBank USA +1,416 2,302 1,980 +1,095 485
56 Huntington USA +1,280 7,206 3,793 +145 1,198
57 HSBC UK +1,268 10,900 61,000 +15,900 18
58 Standard Chartered UK +1,200 27,200 4,032 +503 539
59 Silicon Valley Bank USA +1,200 12,800 10,000 +671 1,214
60 First National
of Omaha
USA +1,160 4,112 6,071 +892 366
61 Northern Trust USA +1,143 5,322 1,161 +232 317
62 Sterling NIG +1,095 8,147 8,473 +892 37
63 SkyBank NIG +1,093 6,387 6,462 +939 27
64 RBS UK +1,038 6,436 18,500 +3,300 1,048
65 Kotak Mahindra IN +1,000 101,000 9,161 +840 248
66 ASB NZ +1,000 13,300 14,600 +900 4,185
67 DBS SG +914 7,296 21,100 +1,400 165
68 Capital One 360 USA +900 43,200 9,710 +671 9,940
69 RBS Citizens USA +780 10,500 13,800 +1,500 4,990
70 Investec SA +755 9,722 2,069 +158 230
71 Santander (UK) UK +722 3,122 19,800 +4,600 2
72 PC Financial CAN +712 5,576 6,458 +811 267
73 PNC USA +700 11,600 3,918 +293 395
74 SunTrust USA +661 5,901 53,200 +2,700 1,281
75 Bank of Hawaii USA +634 6,010 5,994 +271 2,559
76 Moven USA +611 5,784 2,268 +238 1,155
77 OCBC MAS +600 19,000 406 +95 5
78 Kiwibank NZ +580 6,226 4,862 +238 2,279
79 Westpac (NZ) NZ +550 4,496 7,433 +495 907
80 Bendigo AUS +535 3,961 4,582 +999 1,589
81 Ally Bank USA +500 17,400 21,100 +900 601
82 BMO Harris USA +468 3,138 2,214 +178 426
83 Ulster IE +460 5,746 10,200 +1,836 326
84 First Direct UK +453 4,185 24,500 +6,400 1
85 First Hawaiian USA +448 511 498 +498 182
86 GoBank USA +424 2,130 2,327 +262 159
87 Coutts UK +400 12,200 4,460 +32 226
88 Bank of
Melbourne
AUS +389 3,702 5,155 +287 1,349
89 UBank AUS +351 8,496 6,667 +323 5,795
90 Bank of Ann Arbor USA +345 3,286 3,968 +500 2,665
91 AFB GHA +334 1,410 498 +109 1,700
92 First Security (AR) USA +314 924 532 +66 631
93 National Bank
of Canada
CAN +306 3,247 3,245 +252 1,692
94 African Bank SA +305 1,965 2,610 +234 116
95 M&T Bank USA +304 4,538 1,583 +84 920
96 IDBI IN +300 11,000 5,723 +418 30
97 Zions Bank USA +284 2,150 2,738 +138 458
98 BBVA Compass USA +283 6,982 9,984 +1,102 337
99 Bank of
Queensland
AUS +280 3,462 2,260 +209 1,706
100 Umpqua USA +279 4,979 4,798 +258 699

Note: All data covers social media activity through July, August and September 2014. Data is collected at the end of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

Jeffry PilcherJoin over 1,500 of the brightest minds in banking at The Financial Brand Forum 2017 for three days loaded with the big ideas, strategic insights and latest innovations that are transforming the industry today. Hurry, the countdown is on! The conference kicks off May 17th. Don't wait, register now!

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