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Top 100 Most Liked Banks on Facebook

The top 100 banks on Facebook ranked by number of Likes through the third quarter of 2014.

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Related Power 100 Rankings for This Quarter:

The Top 100 Banks With the Most Facebook Likes

# Bank Area Total
Facebook
Likes
New
Likes
in Q3
Talking
About
Engagement
Rate
1 Capital One USA 3,200,000 +246,378 40,000 1.25%
2 ICICI Bank IN 3,100,000 +98,005 120,700 3.89%
3 Axis IN 2,800,000 +309,903 54,700 1.95%
4 Chase USA 2,700,000 –1,030,776 15,900 0.59%
5 GT Bank NIG 2,300,000 +233,795 8,500 0.37%
6 HDFC IN 2,300,000 +71,774 7,200 0.31%
7 BofA USA 2,000,000 +190,493 28,200 1.41%
8 CIMB MAS 1,300,000 n/a 8,600 0.66%
9 Maybank MAS 1,200,000 n/a 15,700 1.31%
10 Citi USA 1,100,000 +72,150 7,900 0.72%
11 IDBI IN 827,800 +18,196 2,300 0.28%
12 United Bank for
Africa
NIG 823,800 +104,932 2,500 0.30%
13 Wells Fargo USA 733,800 +54,933 25,800 3.52%
14 USAA USA 713,400 +45,262 12,900 1.81%
15 FNB SA 662,000 +26,603 3,200 0.48%
16 Commonwealth AUS 598,200 +40,508 8,000 1.34%
17 Scotiabank CAN 597,200 +119,670 14,200 2.38%
18 BPI PHP 560,600 +69,681 13,100 2.34%
19 OCBC SG 547,200 +421,585 3,300 0.60%
20 OCBC MAS 547,100 +139,300 3,300 0.60%
21 Barclays UK 538,000 +15,964 1,500 0.28%
22 TD Bank USA 529,100 +26,423 10,800 2.04%
23 FirstBank NIG 402,500 +78,847 10,200 2.53%
24 State Bank
of India
IN 373,200 +68,982 11,700 3.14%
25 Sterling NIG 341,200 +38,000 6,600 1.93%
26 Equity KEN 327,900 +89,300 9,400 2.87%
27 CIBC CAN 277,800 +55,361 1,600 0.58%
28 RBC CAN 252,400 +27,527 7,300 2.89%
29 ING Vysya IN 243,900 +120,735 13,800 5.66%
30 DBS SG 240,600 +28,734 9,100 3.78%
31 Standard
Chartered
UK 231,600 +11,680 1,000 0.43%
32 Emirates NBD UAE 228,500 +23,654 2,900 1.27%
33 Natwest UK 226,700 +42,925 846 0.37%
34 Kotak Mahindra IN 225,700 +5,590 477 0.21%
35 SkyBank NIG 189,100 +2,927 1,100 0.58%
36 Access Bank NIG 186,200 +81,330 22,300 11.98%
37 US Bank USA 175,700 +8,443 1,100 0.63%
38 Absa SA 174,600 +13,809 4,600 2.63%
39 PNC USA 174,100 +11,608 23,000 13.21%
40 Mashreq UAE 170,900 +16,200 4,000 2.34%
41 Stanbic NIG 166,200 +30,100 6,100 3.67%
42 HSBC UK 164,200 +8,708 1,100 0.67%
43 Ally Bank USA 151,500 +5,484 1,500 0.99%
44 ANZ AUS 145,400 +23,884 7,900 5.43%
45 Westpac AUS 140,800 +21,148 3,400 2.41%
46 Fifth Third USA 137,500 +38,749 822 0.60%
47 Santander (UK) UK 130,500 +4,970 1,500 1.15%
48 NAB AUS 129,400 +4,136 500 0.39%
49 RAKBANK UAE 129,000 +6,167 921 0.71%
50 ASB NZ 128,000 +1,980 372 0.29%
Raddon | Strategic Guidance for Accelerated Growth
# Bank Area Total
Facebook
Likes
New
Likes
in Q3
Talking
About
Engagement
Rate
51 KCB KEN 125,000 +35,300 5,000 4.00%
52 Capitec SA 122,700 +9,123 1,000 0.81%
53 Regions USA 102,000 +35,059 12,200 11.96%
54 Nedbank SA 97,800 +11,156 1,700 1.74%
55 BBVA
Compass
USA 90,000 +719 121 0.13%
56 E*TRADE
Bank
USA 79,000 +1,347 156 0.20%
57 Capital One 360 USA 76,900 +7,394 419 0.54%
58 M&T Bank USA 75,300 –61 147 0.20%
59 Simple USA 72,800 +15,401 154 0.21%
60 Credit Suisse CH 71,200 +2,721 535 0.75%
61 ANZ NZ 66,200 n/a 2,200 3.32%
62 Bank of
Montreal
CAN 65,700 +3,833 227 0.35%
63 RBS Citizens USA 64,500 +14,318 532 0.82%
64 Huntington USA 63,000 +24,914 1,500 2.38%
65 RBS UK 60,400 +9,365 670 1.11%
66 Lloyds UK 58,700 +6,358 3,100 5.28%
67 Wema NIG 58,500 +561 394 0.67%
68 AFB GHA 58,500 +12,501 1,100 1.88%
69 PC Financial CAN 54,500 +1,140 737 1.35%
70 BMO Harris USA 53,800 +7,043 4,100 7.62%
71 GoBank USA 53,500 +859 189 0.35%
72 AIB IE 51,600 +45,450 362 0.70%
73 Bankwest AUS 47,100 +6,114 1,400 2.97%
74 Union USA 44,100 +7,098 2,700 6.12%
75 Standard Bank SA 43,700 +2,963 363 0.83%
76 BB&T USA 42,000 +3,133 220 0.52%
77 NetSpend USA 41,500 +2,409 537 1.29%
78 SunTrust USA 41,300 +5,172 1,100 2.66%
79 Umpqua USA 40,200 +2,337 568 1.41%
80 Tangerine CAN 39,800 +5,988 1,300 3.27%
81 Frost USA 38,800 +6,600 705 1.82%
82 Co-Operative UK 38,500 +1,320 777 2.02%
83 Bank of
the West
USA 37,900 +1,239 604 1.59%
84 Santander (US) USA 35,100 +970 2,900 8.26%
85 Bank of
Melbourne
AUS 32,900 +1,252 833 2.53%
86 FirstBank USA 32,000 +3,489 966 3.02%
87 UBank AUS 31,200 +750 67 0.21%
88 First Direct UK 31,100 +1,077 1,900 6.11%
89 National Bank
of Canada
CAN 31,000 +1,640 1,600 5.16%
90 Goldman Sachs USA 30,500 +280 61 0.20%
91 Westpac NZ 30,400 +2,080 1,600 5.26%
92 First Financial USA 30,100 +2,337 69 0.23%
93 UBS UK 29,300 +4,655 224 0.76%
94 BNZ NZ 28,500 +2,384 4,000 14.04%
95 TSB Bank NZ 27,600 +8,404 426 1.54%
96 Iberia USA 25,600 +240 520 2.03%
97 Kiwibank NZ 25,200 +4,436 1,200 4.76%
98 Zions Bank USA 23,500 +1,724 35 0.15%
99 Bank of Hawaii USA 22,800 +1,551 318 1.39%
100 Nevada
State Bank
USA 22,800 –31 9 0.04%

Note: All data covers social media activity through July, August and September 2014. Data is collected at the end of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

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